WOLF’S DEN TAVERN & RESORT
WEBSITE

Before designing the website, we worked with the owner to identify the business’s primary growth priorities. Through our discovery process, we determined that the website should focus on promoting events, increasing campground reservations, driving tavern traffic, and supporting seasonal camping.

Using those priorities as our guide, we developed a completely new website structure that organized information into relevant sections, making it easy for visitors to find exactly what they are looking for. Separate pages were created for camping, the tavern, live music, events, visitor information, and contact details, giving each audience a clear path through the site.

Visually, we designed the website to reflect the warm, rustic character of Wolf’s Den. Large photography, inviting colors, and clear calls to action help visitors picture themselves spending time at the resort rather than simply reading a list of amenities. The messaging throughout the site was developed to focus on the overall experience, encouraging visitors to stay longer, attend an event, or plan their next camping trip.

To make managing the website easier, we integrated tools the owner was already using, including Google Calendar, Google Business Profile, and campground reservation links. We also built editable content areas that allow routine updates to events, schedules, rates, and seasonal information while protecting the overall design and branding of the site. Additional features, including an updated campground map, downloadable policies, organized photo galleries, and frequently asked questions, further enhance the visitor experience.