UTILITY CONCRETE PRODUCTS (UCP)
WEBSITE

We kicked off the project with a discovery process to understand UCP’s pain points and goals. From there, we developed a new sitemap and navigation strategy focused on simplicity, clarity and better content flow. Our goal was to guide visitors to the information they needed without frustration or dead ends.

Content collection was a major component of the redesign. We collaborated with the UCP team to gather updated photos and new or rewritten copy across the site. We worked to ensure every webpage delivered value and told a clear story.

Our team presented UCP with multiple design concepts that balanced professionalism with visual appeal. To make a strong first impression on the homepage, we recommended a drone videographer to capture on-site footage of the facility and workers in action. The result is a striking introduction that immediately communicates UCP’s scale and expertise.

We also overhauled the way users interact with UCP’s products and projects. The product category and project pages were redesigned for easy browsing, featuring “lightbox” pop-up windows that allow users to view product or project details and images without leaving the page. This keeps the experience clean and simple, which is especially important for busy engineers and contractors who want quick access to information.

Of course, the entire site was built to be fully responsive and mobile-friendly, with a clean interface that adapts to all screen sizes. And because we wanted UCP’s team to feel confident managing the site in the future, we used a content management system (CMS) that makes updates straightforward and efficient.