Blog

Celebrating 20 Years of Adventure

This year, we’re celebrating 20 years of our company's existence. We’ve gone through many changes as the business evolved over the years. Different name and logos. Different product and service offerings. New location. New employees. The list goes on and on. The Adventure Marketing Solutions of today is a lot different than the AD Venture (our original name) of 1999. As we prepared to celebrate our 20-year milestone, we got to thinking… what else was going on back when our company was established? Well, we did some research and put together an infographic to show what things were like in [...]

By | 2019-05-06T12:01:40-05:00 May 8th, 2019|

Project Recap: Avatar Tradeshow Booth Design

In need of a tradeshow booth with a strategic design and messaging to draw people in? Avatar Corporation was, and we answered the call. Check out the finished product below! Click on the image to enlarge it. Need Help With Your Tradeshow Display? Tradeshows play an important role in introducing and supporting your company’s brand. Whether you are making a first impression or nurturing an existing relationship, our innate marketing sense effortlessly compliments your brand by balancing cost-effectiveness with function and form. Whether you are exhibiting on a tabletop at a small community event or with an entire tradeshow booth [...]

By | 2019-05-06T11:41:11-05:00 May 6th, 2019|

If You Aren’t Taking Advantage of This Free Google My Business Feature, You Should Be!

Google My Business (GMB) is one of the most valuable tools businesses can use to build their online presence and boost their local search engine optimization (SEO). A GMB profile provides Google search engine and Maps users with a snapshot overview of your company. And the best part is that it’s highly visible and free! Through your Google My Business profile, prospective customers can see your business name, location, contact information, website, photos, reviews and more. It’s all right there in front of them… no click to your website necessary. Just like social media profiles, a GMB profile should be [...]

By | 2019-04-22T15:13:43-05:00 April 23rd, 2019|

7 Reasons to Start Using Facebook Ads Today

It’s no secret that Facebook is the world’s most popular social media application. So, it’s not surprising that most companies have a Facebook business page to try to reach their target audience. What may be less obvious is the ideal way to tap into the power of Facebook as a marketing tool. To put it bluntly, many businesses are misguided when it comes to their social media strategy. Focusing solely on the free aspects of Facebook will leave you disappointed. Building page follows and accumulating post “likes,” while good from a brand recognition standpoint, doesn’t result in the sales conversions [...]

By | 2019-04-02T15:01:32-05:00 April 9th, 2019|

Meet the Employee: Renee Harlan

We have an Army of Experts ready to go to work for you. Our “Meet the Employee” posts give you the chance to learn a little more about them. Today, we feature Web & Automation Manager Renee Harlan. WHAT IS THE BEST THING ABOUT WORKING AT ADVENTURE? My coworkers are amazing. I love to learn, and I am constantly learning from everyone I work with. I am not much of a morning person, but arriving at Adventure in the morning is awesome. Walking into a welcoming, friendly environment is a great way to start the day. The work I do [...]

By | 2019-04-03T15:21:31-05:00 April 4th, 2019|

Marketing Quick Tip: Partner Up!

According to Marketing Sherpa, in a survey of 1700 B2Bs, the top 2 barriers to marketing success are “Lack of resources in staffing, budgeting or time” and “Inability to stop executing & think strategically.” In a perfect world, those barriers wouldn’t exist, and you’d have a world-class marketing team working for free in your office. Unfortunately, that isn’t reality. Often, marketing is left to either: a capable, yet overwhelmed entry-level hire, “Betty” the office manager or that old print shop that now dabbles in web design. If growth is the goal and you can’t afford to staff an internal team [...]

By | 2019-04-02T14:32:57-05:00 April 2nd, 2019|

The Simple Tool You Probably Aren’t Using That Will Increase Sales Leads

It’s no secret that social media is an essential marketing tool for businesses. Your company probably creates occasional posts or runs ads — maybe both. But did you know there’s another simple tool provided by the top social media platforms that can take your lead-generation efforts to the next level? If you’re stumped about what it is, you’re not alone. Many B2B marketers either aren’t aware of it or haven’t utilized it for whatever reason… and it’s preventing them from building their prospect pool! What is this simple tool that will increase sales leads? This article will fill you in. [...]

By | 2019-03-18T14:54:17-05:00 March 21st, 2019|

Marketing Quick Tip: Prove ROI

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."- John Wanamaker To this day, marketing pioneer John Wanamaker’s quote rings true for many marketers… but it doesn’t have to. In a digital world, campaign & program analytics are just a click away. But having access to detailed reporting doesn’t always translate to proving ROI. Before any marketing endeavor, you need to determine what success looks like so you know when you get there. Mapping out your goals, as well as micro & macro conversions, for each campaign is imperative to help formulate [...]

By | 2019-02-28T11:51:43-05:00 March 19th, 2019|

Marketing Quick Tip: Automate to Elevate!

Elevate your sales team by automating marketing to engage, nurture, convert & get more out of existing customers. Not all salespeople are created equal… only the best salespeople successfully nurture cold leads from the top of the funnel down by making regular, relevant touches providing the right content at each stage of the buyer’s journey. Not to mention, B2B sales typically have longer buy-cycles, which means salespeople instinctively spend more time following up, answering questions and providing details to the warmer leads and, often, neglect the cold leads. Think of automation like email marketing on steroids, allowing you to build [...]

By | 2019-02-28T11:40:57-05:00 March 5th, 2019|

Project Recap: Bradford & Kent Brochure

If you are in need of interior and exterior home remodeling, give Bradford & Kent a call. If you just need a brochure to help sell your products & services, Adventure has you covered. Need Help with Your Commercial Printing? Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get [...]

By | 2019-02-28T13:49:25-05:00 February 28th, 2019|