Blog

The Difference Between Facebook Ads & Boosted Posts

It’s no secret that Facebook is a good place to look for your target audience. You’re likely to find them when you consider that 68% of adults in America have an account, with 74% of them checking their account daily. Companies are smart to focus a portion of their marketing on Facebook. The problem is, many of them don’t do it correctly, failing to capitalize on the platform’s vast potential by limiting their efforts to the free features. The free features of Facebook have limited reach and aren’t likely to generate many new leads or sales… if any. If you [...]

By | 2019-08-15T11:24:36-05:00 August 14th, 2019|

Case Study: Claire’s & Icing Holiday Promotion

Employee Holiday Gifts Galore! The Client Claire’s is one of the world’s top retailers of jewelry, accessories and toys for girls, tweens and teenagers. Icing is the company’s second brand that offers jewelry, accessories and beauty products for young women in the 18-35 age range. The Work Each year during the holiday season, the company implements an employee incentive program that includes promotional product giveaways. For this program, Adventure played the role of Santa for the required products and promotional scratch-off posters. There were multiple challenges associated with this project: a tight turn time, the number of products and the [...]

By | 2019-08-13T08:22:54-05:00 August 12th, 2019|

Adventure-Designed Tradeshow Booth Chosen as Standout Exhibit at IFT19

We are proud to announce that a tradeshow booth we designed was recently selected as a standout exhibit by Competitive Edge. We developed the booth concept for our client Avatar to use at IFT19, hosted by the Institute of Food Technologies. The booth was recognized in the category of Effective Visual Communications. Competitive Edge said in a release: “A cleverly worded headline tells visitors not only what Avatar does, but why they should pay attention. This startling grammatic style cuts through to grab the attention of visitors.” To read the full release, click here. If you need help grabbing attention [...]

By | 2019-08-06T09:58:14-05:00 August 8th, 2019|

Project Recap: Electri-Flex Backwall

A little glimpse at an "in-progress" job for our client Electri-Flex out of Roselle, IL. From concept to near completion, we utilized a stock photo of the Chicago skyline then photographed and photoshopped the client's flexible conduit around the skyline. This impactful visual will be used on a 10' wide backwall at tradeshows this season. Need Help With Your Tradeshow Display? Tradeshows play an important role in introducing and supporting your company’s brand. Whether you are making a first impression or nurturing an existing relationship, our innate marketing sense effortlessly compliments your brand by balancing cost-effectiveness with function and form. Whether [...]

By | 2019-08-07T09:33:39-05:00 August 7th, 2019|

Save Money on Graphic Design with These Tips

High-quality graphic design is an essential component of marketing. If you’ve ever hired a graphic design company or marketing agency to design for your business, you know it can also be expensive. Design costs can be tricky to estimate, and you can easily exceed your budget if you aren’t careful. The quest for the brochure that looks just right or the tradeshow display that has the modern design you envisioned can take more hours and rounds of changes than you planned for. It’s a different kind of expense than tangible products that can be priced out to the cent. You’ll [...]

By | 2019-07-26T14:46:03-05:00 July 30th, 2019|

Case Study: PolyJohn Tradeshow Promotion

Tradeshow Promotion That Rocked! The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work Each year, PolyJohn exhibits at the Water & Wastewater Equipment, Treatment & Transport (WWETT) Show, the industry’s largest and most important tradeshow. As PolyJohn’s exclusive marketing agency, Adventure was tasked with identifying a theme and producing numerous promotional and advertising items to generate interest and drive foot traffic to the booth. We developed a music festival theme for the show called PolyPalooza — a play on [...]

By | 2019-07-22T16:25:02-05:00 July 24th, 2019|

Project Recap: USF Alumni Department Mailer

Check out this recent job we did for the University of St. Francis Alumni Department. If you need help with printing, addressing & mailing a postcard for your business, give us a call or message us. Why Direct Mail? Direct mail is the perfect tool to get noticed by existing or prospective clients. Unlike digital marketing channels that disappear with a click, direct mail puts your message right in the hands of your target audience, making it the ideal media to attract and engage. Adventure is more than a direct mail house. By incorporating strategy, graphic design, copywriting, list & data services and printing, we can [...]

By | 2019-07-17T10:04:40-05:00 July 17th, 2019|

How to ID Your Best Marketing Tactics (And Your Worst)

No one wants to throw their money away. As a marketing professional who has likely received pushback over budget recommendations and requests, you know the stakes are high. Business owners and CEOs want to see results from the money they pour into marketing, plain and simple. Every marketing tactic is subject to scrutiny, which makes the challenge that much tougher. Looking at your marketing from a 5,000-foot view and boiling it down to “successful” or “not successful” isn’t good enough. What specifically is successful, and what specifically isn’t successful? You must be able to answer these questions. Imagine this scenario: [...]

By | 2019-07-17T09:17:13-05:00 July 16th, 2019|

Project Recap: Ottawa Dental Laboratory Polos

In need of logo’d polos for your staff? Ottawa Dental Laboratory was, and we hooked them up with these Nike Dri-FIT Micro Pique Polos. Need Help with Garments? Whether you are outfitting your entire company or incentivizing your company’s elite, our embroidery & screen-printing capabilities, quick turn times and value-added solutions provide a better way to dress. Here is a summary of our standard garment-decorating capabilities: Up to 12 Color Screen-Printing CapabilitiesAutomatic & Manual Screen-Printing PressesStandard Print Size to All-Over PrintingSublimationRhinestone ApplicationFoil ApplicationCustom Heat TransfersCustom LetteringDigital Direct to GarmentA Wide Variety of Standard Colors AvailableCustom Color-Matching AvailablePMS Color-Matching Available200 Embroidery [...]

By | 2019-07-11T08:45:09-05:00 July 11th, 2019|

Case Study: Overhead Door Company of Joliet Website

A New Website Built to Sell The Client Overhead Door Company of Joliet (also known as Middleton Overhead Doors) provides products and services ranging from residential garage doors to commercial overhead doors and openers throughout a six-county area southwest of Chicago. The Work Their website was outdated, struggling to keep visitors on-site and failing to generate leads, so they turned to Adventure to inject life into their site and make it a better sales tool. We built the new website with a modern look and feel to make it more visually pleasing and engaging. Enhancements included more prominent imagery and [...]

By | 2019-07-10T09:47:52-05:00 July 10th, 2019|