SALVO ARCHITECTURAL ROOFING CONTRACTORS
LOGO & WEBSITE
CASE STUDY
Refined branding and website improve usability, clarity, and overall customer experience.
Salvo Architectural Roofing Contractors is a family-owned architectural roofing company serving the Chicagoland area and surrounding suburbs. For more than four decades, Salvo has specialized in premium roofing systems for distinctive homes.
The Challenge
As a marketing agency, our challenge isn’t always coming up with recommendations for our clients, but rather, getting them to buy in. That was the case with this client, starting with Salvo Metal Works, the sister company of Salvo Architectural Roofing Contractors.
With Salvo Metal Works, we presented ideas for an updated logo, new website, and SEO. They were skeptical at first, but eventually agreed to give it a shot. It was a decision that paid off.
Over a year after completion, the client was so pleased with the updated logo, new website, and increased business opportunities from SEO efforts that they asked us to do the same with Salvo Architectural Roofing Contractors. Our new challenge was replicating the success with SARC.
Strategy Execution
We started by revamping the logo. We developed several new concepts for the client to consider. After making adjustments and narrowing down the options, the client settled on a new logo they liked. Once the logo was approved, we turned our attention to the website.
As usual with website projects, this one included our team tackling:
Web Design & Development
Improved look and user experience (UX)
Content Writing
SEO optimized using AI tools and human resources
Foundational SEO
Currently in progress and being monitored
One of the big changes associated with this project was that their original domain (www.sarcinc.com) had very low domain authority. We suggested changing the domain to www.salvoarchitecturalroofingcontractors.com. Although having a longer domain is out of the ordinary, we felt it was a positive change because “roofing contractors” has a high search volume and is legally part of the business name. We wanted to take advantage of this from an SEO perspective. A bonus is that the new domain is easier for a prospective client to remember. We redirected their original domain to the new one and completed a full technical audit of the site before pushing it live
The Results
SARC now has a new visual identity and a website they can be proud of. The foundation has been laid for the company to grow. To help ensure long-term digital success, we may recommend our Growth SEO plan and pay-per-click (PPC) ads. Stay tuned for a possible follow-up case study!
Let's Build Your Success Story
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