DEKKER
DEMAND GENERATION

The workflows and programs incorporate both emails and landing pages and are designed to serve multiple purposes. In many cases, a program will consist of four emails to give non-responders ample opportunities to act. When possible, the email deployments are scheduled around tradeshows (pre-show and post-show touches) because engagement is typically higher when content is relevant to an event someone is interested in or attending.

Recipients are provided with general information about industry struggles and Dekker’s relevant solutions. The emails also give them the opportunity to earn a gift card if they go to a landing page and submit a short industry survey. Upon submitting the survey, they can reach out to Dekker directly via additional landing pages to request a vacuum assessment, request product literature or contact one of Dekker’s vacuum experts. The programs are built with triggers that alert Dekker representatives immediately after a landing page form is submitted in order to speed up response time. These submissions are Dekker’s primary goal because they provide valuable industry insight and indicate that a lead is farther down the sales funnel. However, any engagement with the emails signals an increase in brand awareness.