COOPER PLASTICS
NEW COMPANY LAUNCH
CASE STUDY
Launching a new manufacturing brand and generating demand from day one
Cooper Plastics is a plastics manufacturer headquartered just outside of Chicago in Whiting, Indiana, that serves as a custom manufacturing division of PolyJohn Enterprises Corporation. The company excels at every aspect of the manufacturing process from raw material to finished product.
19X
Traffic Growth
12 → 2,318 users
7,893%
Session Increase
33 → 2,637 sessions
274
Key
Events
Form submissions & contact actions
22
Organic Conversions
SEO generating real leads
The Challenge
As a new company, Cooper Plastics needed everything, from foundational branding to a digital marketing strategy to create awareness, drive traffic and generate leads quickly.
The goal was to launch with a strong, credible identity and position the company as a serious player in the custom plastics manufacturing space.
We were tasked with building the Cooper Plastics brand from the ground up and generating high-quality traffic and leads in the early months while building long-term SEO authority.
Strategy Execution
Website
Copywriting & Development
- Focused copy highlighting capabilities, process & applications
- Mobile-friendly and SEO-optimized design
Branding
Design & Print
- Custom logo design & brand standards
- Business cards, letterhead & sales materials
- Envelope & print design consistent with new branding
SEO
Content & Strategy
- Keyword & content strategy to build SEO authority
- On-page content with SEO keywords
- Paid-to-organic transition strategy using PPC for early traction
PPC & Social
Advertising
- Google Ads for high-intent keywords
- Paid campaigns on Facebook and LinkedIn
- Custom social media pages with top content promotions
The Results
Within six months, our digital marketing strategy delivered impressive performance:
19x
Traffic Growth Increase
From 12 to 2,318 users
7,893%
Session Increase
From 12 to 2,318 users
274
Key Events
Form submissions, contact actions
22
Organic Conversions
Real leads from SEO
224
Contact Page Views
From low single digits to 224
5.39
Average Events Per Session
Engagement stayed strong
Cooper Plastics now has a strong brand presence, a conversion-optimized website and a growing pipeline of qualified leads, and all of these positive results from our work began to be evident in less than half a year from launch.
Let's Build Your Success Story
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