About Josh Kaufman

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So far Josh Kaufman has created 120 blog entries.

Save Money on Graphic Design with These Tips

High-quality graphic design is an essential component of marketing. If you’ve ever hired a graphic design company or marketing agency to design for your business, you know it can also be expensive. Design costs can be tricky to estimate, and you can easily exceed your budget if you aren’t careful. The quest for the brochure that looks just right or the tradeshow display that has the modern design you envisioned can take more hours and rounds of changes than you planned for. It’s a different kind of expense than tangible products that can be priced out to the cent. You’ll [...]

By | 2019-07-26T14:46:03-05:00 July 30th, 2019|

Case Study: PolyJohn Tradeshow Promotion

Tradeshow Promotion That Rocked! The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work Each year, PolyJohn exhibits at the Water & Wastewater Equipment, Treatment & Transport (WWETT) Show, the industry’s largest and most important tradeshow. As PolyJohn’s exclusive marketing agency, Adventure was tasked with identifying a theme and producing numerous promotional and advertising items to generate interest and drive foot traffic to the booth. We developed a music festival theme for the show called PolyPalooza — a play on [...]

By | 2019-07-22T16:25:02-05:00 July 24th, 2019|

Project Recap: USF Alumni Department Mailer

Check out this recent job we did for the University of St. Francis Alumni Department. If you need help with printing, addressing & mailing a postcard for your business, give us a call or message us. Why Direct Mail? Direct mail is the perfect tool to get noticed by existing or prospective clients. Unlike digital marketing channels that disappear with a click, direct mail puts your message right in the hands of your target audience, making it the ideal media to attract and engage. Adventure is more than a direct mail house. By incorporating strategy, graphic design, copywriting, list & data services and printing, we can [...]

By | 2019-07-17T10:04:40-05:00 July 17th, 2019|

How to ID Your Best Marketing Tactics (And Your Worst)

No one wants to throw their money away. As a marketing professional who has likely received pushback over budget recommendations and requests, you know the stakes are high. Business owners and CEOs want to see results from the money they pour into marketing, plain and simple. Every marketing tactic is subject to scrutiny, which makes the challenge that much tougher. Looking at your marketing from a 5,000-foot view and boiling it down to “successful” or “not successful” isn’t good enough. What specifically is successful, and what specifically isn’t successful? You must be able to answer these questions. Imagine this scenario: [...]

By | 2019-07-17T09:17:13-05:00 July 16th, 2019|

Project Recap: Ottawa Dental Laboratory Polos

In need of logo’d polos for your staff? Ottawa Dental Laboratory was, and we hooked them up with these Nike Dri-FIT Micro Pique Polos. Need Help with Garments? Whether you are outfitting your entire company or incentivizing your company’s elite, our embroidery & screen-printing capabilities, quick turn times and value-added solutions provide a better way to dress. Here is a summary of our standard garment-decorating capabilities: Up to 12 Color Screen-Printing CapabilitiesAutomatic & Manual Screen-Printing PressesStandard Print Size to All-Over PrintingSublimationRhinestone ApplicationFoil ApplicationCustom Heat TransfersCustom LetteringDigital Direct to GarmentA Wide Variety of Standard Colors AvailableCustom Color-Matching AvailablePMS Color-Matching Available200 Embroidery [...]

By | 2019-07-11T08:45:09-05:00 July 11th, 2019|

Case Study: Overhead Door Company of Joliet Website

A New Website Built to Sell The Client Overhead Door Company of Joliet (also known as Middleton Overhead Doors) provides products and services ranging from residential garage doors to commercial overhead doors and openers throughout a six-county area southwest of Chicago. The Work Their website was outdated, struggling to keep visitors on-site and failing to generate leads, so they turned to Adventure to inject life into their site and make it a better sales tool. We built the new website with a modern look and feel to make it more visually pleasing and engaging. Enhancements included more prominent imagery and [...]

By | 2019-07-10T09:47:52-05:00 July 10th, 2019|

Case Study: JohnTalk Project

A Content Hub for Industry Authority & Lead Generation The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work The company had a goal of establishing a content source that would serve as an authority in the portable restroom industry and, in turn, generate new leads. The diverse skill set of Adventure’s Army of Experts was just what was needed to launch the JohnTalk project. JohnTalk was created to be a go-to resource for the information needed to start a [...]

By | 2019-06-18T16:49:56-05:00 June 26th, 2019|

Project Recap: PetSmart Hats & Water Bottles

If you need custom branded bottles & hats like PetSmart, give us a call! Need Help with a Promotion? Promotional products are used by nearly every business as giveaways, incentives or for advertising. If you’ve ever been tasked with ordering them, you are aware that the buying process can be challenging. A divided supplier landscape forces you to choose between online companies and brick-and-mortars. The online companies feature low unit prices offset by inflated shipping charges, minimal customer service and no accountability. The higher-priced brick-and-mortars offer outdated “idea catalogs” and cumbersome ordering processes. We’ve created a best-of-both-worlds approach that combines [...]

By | 2019-06-18T14:47:55-05:00 June 18th, 2019|

2019 Company Outing: Chicago

Last Friday, we headed up to Chicago for our annual company outing. We tested our skills at an escape room before visiting some of the local restaurants and bars to watch the Cubs-Cardinals game. Even though not everything went according to plan, we had a great time! Here are some photos from the day. Click on the photos to enlarge them.

By | 2019-06-13T16:01:32-05:00 June 11th, 2019|

Case Study: Modern Optical International Catalog

Full-Color Product Catalog: A Fine-Tuned Process with Award-Winning Results The Client Modern Optical International is a family-owned business founded in 1974 and headquartered in suburban Chicago. It’s an industry leader in value eyewear, offering products for men, women and children worldwide. The Work Modern Optical’s most important marketing asset is its full-color product catalog, which is mailed to its entire customer base, distributed by sales staff and handed out at tradeshows. The catalog also serves as the source of creative and information for additional marketing pieces including a digital flipbook, calendars, and more. For more than 20 years, this critical [...]

By | 2019-06-10T15:49:31-05:00 June 11th, 2019|