One of the top ways to get your content in front of your target audience is with social media ads. By having a visually appealing ad, dialing in the audience and putting the right budget behind it, the ad can grab attention and drive website traffic.
This is just one of the tactics we’ve been using for JohnTalk (the content marketing division of PolyJohn) since its launch back in 2018. A recent example of this is a pair of Facebook ads that just went live a few days ago. One ad was geared toward industry newcomers, while the other targeted industry veterans. The goal was to pique people’s interest and get them to click on the ad to read the article.
The tasks for the Adventure team included collaborating with the client to select which articles to promote, setting up the ad images to ideal Facebook specs, writing copy to “tee up” the promoted articles and create interest, managing the ad setup process and providing monthly performance reports.
Need help with your social media ads? Contact us to discover what our experts can do for you!
Social Media Management You Can Depend On
The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.
Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.
Graphic Design to Take Your Content to the Next Level
Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.
Spread the Word with Engaging Copywriting
Content is King!
It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.
The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…
- Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
- Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
- Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.
Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.