About Josh Kaufman

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So far Josh Kaufman has created 92 blog entries.

The Simple Tool You Probably Aren’t Using That Will Increase Sales Leads

It’s no secret that social media is an essential marketing tool for businesses. Your company probably creates occasional posts or runs ads — maybe both. But did you know there’s another simple tool provided by the top social media platforms that can take your lead-generation efforts to the next level? If you’re stumped about what it is, you’re not alone. Many B2B marketers either aren’t aware of it or haven’t utilized it for whatever reason… and it’s preventing them from building their prospect pool! What is this simple tool that will increase sales leads? This article will fill you in. [...]

By | 2019-03-18T14:54:17-05:00 March 21st, 2019|

Marketing Quick Tip: Prove ROI

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."- John Wanamaker To this day, marketing pioneer John Wanamaker’s quote rings true for many marketers… but it doesn’t have to. In a digital world, campaign & program analytics are just a click away. But having access to detailed reporting doesn’t always translate to proving ROI. Before any marketing endeavor, you need to determine what success looks like so you know when you get there. Mapping out your goals, as well as micro & macro conversions, for each campaign is imperative to help formulate [...]

By | 2019-02-28T11:51:43-05:00 March 19th, 2019|

Marketing Quick Tip: Automate to Elevate!

Elevate your sales team by automating marketing to engage, nurture, convert & get more out of existing customers. Not all salespeople are created equal… only the best salespeople successfully nurture cold leads from the top of the funnel down by making regular, relevant touches providing the right content at each stage of the buyer’s journey. Not to mention, B2B sales typically have longer buy-cycles, which means salespeople instinctively spend more time following up, answering questions and providing details to the warmer leads and, often, neglect the cold leads. Think of automation like email marketing on steroids, allowing you to build [...]

By | 2019-02-28T11:40:57-05:00 March 5th, 2019|

Project Recap: Bradford & Kent Brochure

If you are in need of interior and exterior home remodeling, give Bradford & Kent a call. If you just need a brochure to help sell your products & services, Adventure has you covered. Need Help with Your Commercial Printing? Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get [...]

By | 2019-02-28T13:49:25-05:00 February 28th, 2019|

Marketing Quick Tip: Get Social

Yeah, we’ve heard it before… “My customers aren’t on Facebook” or “My LinkedIn Page hasn’t gotten me one sale!” Guess what? We don’t doubt it, but our hunch is you might be looking at it incorrectly! So many B2Bs are quick to discount the power of social media because they assume the objective is about getting followers & likes… and it’s not. 79% of online adults are on Facebook & 133 million people in the US have a LinkedIn account. For B2B, the power of social comes when you target your ideal prospect, throw an ad in front of them [...]

By | 2019-02-19T09:08:14-05:00 February 19th, 2019|

Project Recap: PolyJohn Lead Generation

If you are looking to increase the number of leads in your funnel, give us a call. Here's an example of something we did for PolyJohn. Need Help with Your List & Data Services? READY? FIRE! AIM! That’s how many marketing campaigns are executed (pun intended). Without precisely managed data and list work, target marketing is not so targeted. Adventure Marketing Solutions always puts the “AIM” before the “FIRE.” We are the data experts. Our services can be as simple as cleaning up your customer lists or as complex as our IDeal™ Customer Discovery process. When we provide you with [...]

By | 2019-02-13T17:10:17-05:00 February 13th, 2019|

How to Up Your Web Development Game

Providing visitors a memorable and enjoyable experience is essential to any great website. However, if a site doesn’t function properly, great web design quickly loses its appeal. Whether you’ve got an in-house team or utilize a vendor, it’s essential that they ensure your website contains equal parts function and form. Tips for Your Web Development To get the most out of your site, consider these tips when going through the web development process: Get the Most Bang for Your Buck — There are various methods of web design and development, and each comes with a different price tag. Keep your [...]

By | 2019-03-06T16:47:07-05:00 February 5th, 2019|

Project Recap: LMK Technologies Ad

Need a great-looking ad to tell your story? We can help! Check out this ad we did for LMK Technologies. Need Help with Your Graphic Design? Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof. Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended [...]

By | 2019-01-29T15:25:55-05:00 January 25th, 2019|

Meet the Employee: Erik Connelly

We have an Army of Experts ready to go to work for you. Our “Meet the Employee” posts give you the chance to learn a little more about them. Today, we feature Partner & Production Expert Erik Connelly. WHAT IS THE BEST THING ABOUT WORKING AT ADVENTURE? The people I work with! A lot of fun & witty people with a great passion for being part of a great work team! Makes it fun to come to work! IF YOU COULD HAVE ONE MEAL EVERY DAY FOR THE REST OF YOUR LIFE, WHAT WOULD IT BE? Pizza, thin crust with sausage, sauce [...]

By | 2019-01-24T15:13:15-05:00 January 24th, 2019|

Marketing Quick Tip: Stand Out!

In “Target Smarter,” “Personification” and “Voice of Customer” you documented and validated what your buyers are looking for, why they buy and what channels they use. Now, it’s time to put it all together and go to market! Determine your sales & marketing budget and begin researching the most cost-effective ways to get the most out of the channels your prospects frequent. We typically find a balance of traditional & digital tactics bode well in the B2B space. Because you’ve done much of the legwork up front, execution of individual tactics is now easier to deploy because you are now [...]

By | 2019-01-22T19:09:14-05:00 January 15th, 2019|