About Josh Kaufman

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So far Josh Kaufman has created 124 blog entries.

Case Study: Carus Promotional Products

Year-End Branded Swag The Client Carus, headquartered in Peru, IL, is an international provider of innovative, quality products that help solve environmental concerns. The company’s four key vertical markets are Municipal, Industrial, Hazardous Remediation and Air Purification. The Work Near the end of each year for the past several years, Carus has utilized Adventure’s graphic design and procurement capabilities for promotional products. It’s their way of using up the remainder of their annual marketing budget for employee gifts and client giveaways, both of which help boost brand awareness. The end-of-year branded swag covers a range of product categories. It typically [...]

By | 2019-10-08T13:09:45-05:00 October 9th, 2019|

Case Study: Avatar Website

A User-Friendly Website Built to Customize The Client Avatar Corporation is a manufacturer of products for the food, drug and personal care industries located in south suburban Chicago. All their products are manufactured in accordance with quality standards that meet or exceed all applicable Good Manufacturing Practices (cGMP). The Work Avatar’s website was outdated, not mobile-friendly and offered limited functionality and customization. It was not conducive to helping the company achieve its goals, so they reached out to Adventure to update their site for the benefit of customers and employees alike. We built the website on the Magento platform, which [...]

By | 2019-09-10T14:58:09-05:00 September 25th, 2019|

Key Differences Between a Landing Page and a Website Page

Quick, answer these three questions: Have you heard of a landing page?Have you heard of a website page?Do you know what makes a landing page different from a website page? More than likely, you answered “yes” to the first two questions without much thought. Those answers are predictable because those are common terms that most people have seen and heard numerous times. However, the answer to the third question is more difficult to predict. Responses are all over the map. Some people know exactly what makes a landing page different from a website page. Others have a basic idea but [...]

By | 2019-09-16T09:03:22-05:00 September 23rd, 2019|

Case Study: PolyJohn SEO

Soaring Up the Google Search Results The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work The company needed to jolt life into its search engine optimization (SEO) because it was getting zero penetration. The PolyJohn website was buried deep in the search engine results pages (SERP) rather than being front and center. This was a major concern when you consider that, according to HubSpot, 66% of buyers don’t go past the top 5 Google listings, and 75% don’t go [...]

By | 2019-09-10T14:25:56-05:00 September 11th, 2019|

Getting Your New Website Project Underway

You’ve received budget approval, and it’s time to get your company’s new website project underway. Where do you start? It takes cooperation between your company and the web developer or marketing agency with which you’re working to ensure the process is smooth and efficient. While they’ll be doing the bulk of the heavy lifting, you do have responsibilities in the early stages of development to help them get started. The first step is providing your developer with access to your existing site and any essential assets associated with it. Any marketing agency or web development company worth their salt should [...]

By | 2019-09-09T09:52:02-05:00 September 9th, 2019|

Project Recap: Core Homes Sell Sheets

Thanks to Core Homes for trusting us with the design & printing of their new home sell sheets! Need Help with Your Commercial Printing? Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly-rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly. Our standard commercial printing capabilities include: 1-Color to 8-Color + CoatingsUp to [...]

By | 2019-09-04T08:40:59-05:00 September 4th, 2019|

Case Study: Slick Locks Website

A Modern, New Website for an Innovative Company The Client Slick Locks is a family-owned and operated business in south suburban Chicago. It manufactures the only drill-free, stainless steel vehicle locking hasps on the market. Its innovative bracket designs have made Slick Locks the top choice of large fleet managers worldwide. The Work A company like Slick Locks with state-of-the-art products requires a modern website, so they contacted Adventure. The site was dated, cluttered and, simply put, not as user-friendly as it could be. We cleaned it up with a fresh new look that made it more aesthetically pleasing and [...]

By | 2019-08-22T16:09:00-05:00 August 28th, 2019|

Email & Mailing List Deliverability: What You Need to Know

Procured cold lead lists can be valuable assets to marketers. They provide access to hundreds or even thousands of potential future customers via email or direct mail marketing. There are aspects of procured lists that are frequently misunderstood, however. Deliverability is one of the most frequent topics of confusion. A common belief among those new to purchasing a list is that it’s a simple, two-step process. Step 1: Purchase a list. Step 2: Market to the contacts on the list and put our messaging into the inboxes or mailboxes of everyone on it. If only it worked that way… In [...]

By | 2019-08-26T09:04:57-05:00 August 26th, 2019|

Project Recap: Ottawa Savings Bank Facebook Ads

Looking to promote your services, stay top-of-mind and cross-sell your current customers & website visitors? Take a look at these recent Facebook Carousel & Single Image Ads that will promote Ottawa Savings Bank and retarget website visitors and introduce them to additional products and services they offer. Why Social Media? The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it [...]

By | 2019-08-20T11:35:10-05:00 August 21st, 2019|