Lead magnets have performed very well for PolyJohn over the years, so we’re excited to bring another one into the mix.
The latest in-depth content piece we worked with PolyJohn to develop is a guide about the company’s EcoLoo Vacuum Toilet System. The guide features a question-and-answer format that makes it easy for the reader to learn about the product and how to effectively implement it into their business.
For this project, we interviewed the product’s creator for key insights, wrote the copy and designed a digital version of the guide. Then, we designed and developed a lead magnet landing page to capture lead information in exchange for the guide. To promote the guide, we created social media ads for Facebook and LinkedIn. We will also be promoting the guide on various other channels in the coming months.
If you need help developing and promoting a lead magnet, our team is here for you. Contact us to get started!
Need Quality Content?
Content is King!
It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.
The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…
- Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
- Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
- Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.
Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.
Landing Page Designs That Convert
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.