WEBER GLOBAL GROUP
REBRANDING & TRADESHOW MATERIALS

CASE STUDY

Unified rebranding and tradeshow materials strengthen identity, consistency, and impact.

Weber Packaging Solutions, Inc. is a global leader in the design, manufacture and supply of high-performance labels, labeling and coding solutions. A family-owned company with headquarters in Arlington Heights, Illinois, and locations around the world, Weber provides the latest in systems, software and media.

The Challenge

Three of Weber’s primary entities include Weber Packaging Solutions (USA), Weber Marking Systems (Canada) and Weber Marking Systems GmbH (Germany). Despite all being part of the same company, each had slightly different branding. Wanting to establish a cohesive look, the company set out to align the entities under Weber Global Group.

We were hired to help accomplish the rebranding and provide a variety of tradeshow materials so the company could make a strong impression.

Strategy Execution

To support Weber’s rebranding initiative and tradeshow presence, we collaborated closely with the client’s marketing team to plan, design and produce a comprehensive collection of branded materials. Our goal was to create a consistent and professional visual identity across all deliverables, modeled after the successful branding elements that were previously established by the company.

Deliverables included:

Branded garments

T-shirts (US & Canada versions)
Polos (US & Canada versions)

Business cards (30 versions)

Promo product

Pop-out silicone measuring cups

Tradeshow displays

40’ tradeshow system with custom graphic panels
- 40’ vector frame backwall display with closet
- 2 12’ towers
- Hanging display
- Counter
Banner stand & case
Hopup display

We ensured all items were on-brand, well-designed and delivered on time ahead of their upcoming event. Throughout the process, we focused on aligning color schemes, logos and messaging to reflect a unified Weber Global Group identity while respecting regional nuances for the American and Canadian teams.

The Results

Weber debuted the new branding and materials at a major tradeshow, where the updated visuals and cohesive brand presence made an immediate impact. The modern, unified look reinforced the company’s reputation as a global leader while helping attendees clearly connect the entities under the Weber Global Group umbrella.

The tradeshow displays created a professional, polished booth experience that attracted attention and invited conversation. Team members looked sharp in their branded apparel, and the pop-out measuring cups were a hit as both a functional and creative promotional giveaway.

Most importantly, a blueprint was established that will effectively guide future Weber Global Group branding efforts.