Project Recap: PolyJohn Tradeshow Materials & Promotion

A mockup showing several tiki-themed promotional materials for PolyJohn, including garments, koozies, a cup, pineapple stress reliever, banner stand, banner and email

If you want to make a big impact at your next tradeshow, we can help!

For several years, we’ve provided various services to numerous clients prior to shows, including PolyJohn. They put their trust in us again recently to help them prepare for the PSAI Annual Conference & Trade Show. This is the world’s largest show exclusively for the portable sanitation industry.

Here is a rundown of the services we provided for pre-show promotion and in-show use at PolyJohn’s tiki booth:

  • Design of a beer trailer wrap, tiki-themed booth logo & show program ads
  • Email & Social Media: Pre-show emails & posts promoting the booth & company-hosted party
  • Printing: Product guides, product brochures & sell sheets to hand out during the show
  • Signage: Banners, signs & banner stands
  • Branded garments: T-shirts, Hawaiian shirts & fishing shirts
  • Promotional products: Koozies, stress relievers & beer cups

The show was a big success, and we were proud to have played a small part in it! Have a show coming up? Contact us to find out how we can be of service!

Let Our Graphic Design Team Work Their Magic

Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.

Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.

Need Copywriting Help? We’re Here for You!

Content is King!

It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.

The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…

  1. Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
  2. Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
  3. Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.

Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.

You’re in Good Hands with Our Social Media Team

The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.

Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.

Try Marketing Automation to Grow Your Business

How quickly could your business grow if your sales and customer service teams had more time to focus on truly qualified leads? Wouldn’t it be great if you had a lead-generating machine that automated the lead-nurturing process and turned hot leads over to your sales team to close the deal? That machine exists. A marketing automation platform is a virtual lead incubator that automatically:

  • Attracts new customers to your products and services
  • Responds to campaign inquiries
  • Communicates with interested prospects
  • Qualifies leads and feeds them to your sales team based on lead scores you create
  • Stays in touch with your customers to build loyalty and upsell
  • Monitors activities while executing your campaigns

In a nutshell, our marketing automation platform is your portal into the digital marketing age. All the tools, schedules and analytics you need are just a mouse click away. We set it up, schedule your contact and touchpoints and even give you a dashboard so you can see progress in real-time. We work with you to create a lead-scoring program that will trigger involvement by your sales team so they can spend time closing the deal.

To learn more or get started, contact us.

Affordable, Quality Printing at Your Fingertips

Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly-rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly.

Our standard commercial printing capabilities include:

  • 1-Color to 8-Color + Coatings
  • Up to 81” Sheet Size
  • Sheetfed & Web Printing
  • Die-Cutting Services
  • Short Runs up to 1,000,000 +
  • Large Variety of Warehoused Stocks
  • Warehousing & Fulfillment Available
  • Procurement Management
  • Savings Audit
  • Bindery & Finishing Services
    • Folding, Drilling, Laminating, Numbering, Gluing, Cutting, Collating, Embossing, Foil Stamping, Scratch-Off Application, Stringing, Affixing

To learn more, check out 9 Hacks To Lower Your Print & Mail Costs Without Sacrificing Quality & Service.

Marketing ROI Toolbox

Let Us Get You Your Ideal Signage

Often a first impression, signage serves as a critical component of your message and brand. An increasing number of signage material and application choices creates a dizzying selection process in finding the right fit for your project. Our industry knowledge, marketing DNA and blend of in-house capabilities and best fit sourcing ensure that the right solutions are presented to consistently define your sign’s purpose and support your messaging.

Whether it’s retail, point of purchase, event or architectural signs, our team can provide the right solutions and a Better way to buy.

Find the Perfect Banner Stand for Your Tradeshow

Tradeshows play an important role in introducing and supporting your company’s brand. Whether you are making a first impression or nurturing an existing relationship, our innate marketing sense effortlessly compliments your brand by balancing cost-effectiveness with function and form.

Whether you are exhibiting on a tabletop at a small community event or with a large floor display at your industry’s biggest show, our team can provide the right solutions and a Better way to show.

We Can Outfit Your Team with Great-Looking Branded Garments

Whether you are outfitting your entire company or incentivizing your company’s elite, our embroidery & screen-printing capabilities, quick turn times and value-added solutions provide a better way to dress. Here is a summary of our standard garment-decorating capabilities:

  • Up to 12 Color Screen-Printing Capabilities
  • Automatic & Manual Screen-Printing Presses
  • Standard Print Size to All-Over Printing
  • Sublimation
  • Rhinestone Application
  • Foil Application
  • Custom Heat Transfers
  • Custom Lettering
  • Digital Direct to Garment
  • A Wide Variety of Standard Colors Available
  • Custom Color-Matching Available
  • PMS Color-Matching Available
  • 200 Embroidery Heads

To view our complete online garment showroom, click here.

Our Promotional Product Options are Nearly Endless!

Promotional products are used by nearly every business as giveaways, incentives or for advertising. If you’ve ever been tasked with ordering them, you are aware that the buying process can be challenging. A divided supplier landscape forces you to choose between online companies and brick-and-mortars. The online companies feature low unit prices offset by inflated shipping charges, minimal customer service and no accountability. The higher-priced brick-and-mortars offer outdated “idea catalogs” and cumbersome ordering processes.

We’ve created a best-of-both-worlds approach that combines the freedom of online research with the accountability and customer service of brick-and-mortars. We then take it a step further by adding a multitude of value-added solutions that provide a better way to buy.

Need some inspiration? Read Top 47 Tradeshow Giveaways.