CARUS
PROMO PRODUCTS

CASE STUDY

End-of-year branded promotional products boost awareness, engagement, and gifting impact

Carus Group, headquartered in Peru, IL, is an international provider of innovative, quality products that help solve environmental concerns. The company’s four key vertical markets are Municipal, Industrial, Hazardous Remediation and Air Purification.

The Challenge

Near the end of each year for the past several years, Carus has utilized Adventure’s graphic design and procurement capabilities for promotional products.

It’s their way of using up the remainder of their annual marketing budget for employee gifts and client giveaways, both of which help boost brand awareness.

Strategy Execution

The end-of-year branded swag covers a range of product categories. It typically includes items like:

Business Products

Pens
Highlighters
Notepads
Flash Drives

Wearables

Hats
Shirts

Everyday Use Products

Water Bottles
Mugs
Keychains
Stress Relievers
Blankets

Fun Products

Golf Balls
Fishing Lures

The challenges of these orders include finding product options that are appealing and within the target price range, setting up the necessary artwork files at the proper specifications, creating proofs for customer approval and getting the products in-hand promptly.

The Results

Although there are many moving parts to this project, our years of handling it have enabled us to establish and execute an effective process. Our experienced team knows how to juggle multi-item orders and get them turned around quickly while meeting the customer’s expectations for price and quality. It gives Carus something to look forward to each year!