Events and sales need to be promoted properly to maximize their success. PolyJohn knows this, and that’s why we’re their marketing agency of choice.
They needed to reduce their inventory of Ameri-Can Trailers to make room for future production. To get trailers out the door, they put them on sale and asked us to help them promote the sale with multi-touch email and social media campaigns to their US audience.
Our creative team developed images and copy for the campaigns and managed the deployments and posts. Emails were deployed weekly and social posts went up three times a week on all of PolyJohn’s platforms.
These campaigns generated awareness among thousands of potential buyers and have prompted many inquiries to PolyJohn’s sales team. These campaigns will continue until the sales inventory runs out, which likely won’t take long.
Put our team to work for you for your next promotion. Contact us to learn more!
Get Great Graphic Design from Our Team
Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.
Leave the Copywriting to Us
Content is King!
It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.
The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…
- Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
- Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
- Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.
Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.
Get Social with Our Social Media Services
The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.
Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.
Emails: From One-Offs to Fully Automated Campaigns
How quickly could your business grow if your sales and customer service teams had more time to focus on truly qualified leads? Wouldn’t it be great if you had a lead-generating machine that automated the lead-nurturing process and turned hot leads over to your sales team to close the deal? That machine exists. A marketing automation platform is a virtual lead incubator that automatically:
- Attracts new customers to your products and services
- Responds to campaign inquiries
- Communicates with interested prospects
- Qualifies leads and feeds them to your sales team based on lead scores you create
- Stays in touch with your customers to build loyalty and upsell
- Monitors activities while executing your campaigns
In a nutshell, our marketing automation platform is your portal into the digital marketing age. All the tools, schedules and analytics you need are just a mouse click away. We set it up, schedule your contact and touchpoints and even give you a dashboard so you can see progress in real-time. We work with you to create a lead-scoring program that will trigger involvement by your sales team so they can spend time closing the deal.