Even slight changes to a logo can be impactful, and updates don’t need to be time-consuming.
A great example is the logo update job we completed for Salvo Metal Works. We were informed that they had created a new logo using Canva. However, the following issues were identified:
- The PMS colors were not established. This can create color consistency issues with different types of usage and when using different vendors for deliverables.
- The client wasn’t sure if the design file could be provided.
- The icon in the new logo concept was very large, and the client agreed that it would be better if the company name in the logo stood out more.
To address these issues, we created new logo concepts and a “brand sheet” that included details like the logo typography (fonts) and color swatches (Pantone, CMYK, RGB and Hex). Our graphic designer adjusted the logo so that the icon was smaller and the company name was larger and the first thing the eye is drawn to.
After just two rounds of proofing, the client selected a winning logo, and we provided them with the final logo files and brand sheet. Now, they have a logo they love and the information they need to ensure it is properly produced in the future.
All of this required just a couple hours of work!
Does your business also need help with a logo update or getting your brand standards dialed in? Our team of experts is here for you. Contact us to learn more!
Want Us to Help You with Your Logo?
Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.
