In marketing, it’s essential to be able to act quickly and put campaigns together on short notice. A recent example we were involved with occurred as a result of the hurricanes in Florida and North Carolina.

The destruction hit close to home for our customer PolyJohn, which not only has a warehouse not far from the devastated area in North Carolina but also has many customers and friends in the impacted regions. And as a leading supplier of portable sanitation equipment, demand for their products skyrocketed.

We collaborated with PolyJohn to quickly put together email and social media campaigns in response. The initial purpose was to voice support for the victims and make known PolyJohn’s ability to provide essential products fast. After several touches, we shifted the focus of the campaigns to highlight the GoFundMe campaign PolyJohn organized to raise money for relief efforts.

We also incorporated the GoFundMe into the monthly trade publication ads PolyJohn purchases. Subscribers will be seeing those ads this month.

This situation demonstrates our ability to adapt on the fly and develop professional, effective campaigns on short notice. If you need help putting something together quickly, we’re the team to call!

Here For Your Email Design Needs

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.

Why Should You Utilize Social Media?

The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.

Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.