Project Recap: IDEA Calendar Design

Mockup of calendars for Institute of Door Dealer Education and Accreditation (IDEA)

The garage door sector is one of our areas of expertise. We help multiple garage door companies with their marketing. We also recently helped the Institute of Door Dealer Education and Accreditation (IDEA) create a 2025 calendar.

The project involved graphic design and copywriting. Our graphic designer started by coming up with a few concepts to show possible design styles. After a style was selected, she selected photos for each page based on customer requests for the focus of each month (commercial or residential).

Our copywriter also created brief snippets of copy for each month to encourage people to take advantage of a promotion, get certain certifications or accreditations or attend a tradeshow. On each spread, we incorporated customer-supplied QR codes that directed to webpages with additional information.

After the design was completed and approved, we provided the customer with the design files so they could get the calendars printed at their printer of choice. It had been a while since we were asked to design a calendar, and this was a fun project to tackle!

Keep Adventure in mind for your next calendar project. We can help with the graphic design and printing for wall and desktop calendars. Contact us to learn more!

Looking for Expert Graphic Design Help?

Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.

Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.

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Here for Your Copywriting Needs… Big or Small!

Content is King!

It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.

The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…

  1. Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
  2. Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
  3. Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.

Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.