Running a social media ad continuously? It’s important to switch up the creative from time to time.
Ad fatigue is real, and people will stop paying attention to it if they keep seeing it over and over.
A few months ago, we started running a Facebook awareness campaign for Cooper Plastics. We cycled through multiple images we created to prevent ad fatigue. Once those ran their course, it became necessary for us to create more ad variations.
We reworked the copy and developed four new images so the ad audience will experience something different for a while. We’ll monitor performance and optimize to generate the best results. And after a while, we’ll need to do it again after the audience has been thoroughly exposed to all the alternatives.
When it comes to social media advertising, there’s no such thing as set it and forget it!
Need help developing and managing social media campaigns? Contact us today for expert assistance!
Need Help Managing Your Social Media?
The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.
Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.
Expert Graphic Designer at Your Service
Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.
Get the Copywriting Assistance You Need
Content is King!
It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.
The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…
- Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
- Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
- Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.
Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.