Ever wonder how the logo creation process works when working with a marketing agency? We’ve got an example that explains how we do it.
Recently, our client PolyJohn assigned us the task of creating a logo for one of its new product lines. The name of the product line had not been decided, but it had been narrowed down to three top options: Go Block, PRO Block and Haven. The idea was that it might be easier to choose a name after seeing them formatted as a logo.
Our graphic design department hopped into action, using the preferred green and blue color scheme to create several variations. The PolyJohn team reviewed the options and ultimately decided that they liked the name Go Block the best. They selected the logo version they felt fit the product line best: the one that featured a row of five blocks spelling out the word “Block” with the word “Go” on the side of the first block.
We provided the client with the final logo files, and the logo will be featured on sales and marketing collateral in the near future.
Want us to develop a logo for you? Contact us today to get started!
Get a Professional, New Logo from Adventure!
Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.
