MODERN OPTICAL
2025 FRAME COLLECTION CATALOG

CASE STUDY

Comprehensive catalog design enhances product presentation, consistency, and brand impact.

Modern Optical International is a family-owned business founded in 1974 and headquartered in suburban Chicago. It’s an industry leader in value eyewear, offering products for men, women and children worldwide.

The Challenge

Modern Optical’s biggest and most important project of the year is the development and distribution of its full-color product catalog. It is mailed to the company’s entire customer base, handed out at tradeshows, and distributed by sales staff throughout their territories.

The catalog is also the go-to reference for creative and information when Modern needs to develop other marketing pieces. This annual project has been managed by the Adventure team for decades.

Strategy Execution

As has been the case in previous years, the project didn’t only consist of a catalog for the United States and Canada. Supplemental pieces included:

US 2-Page
Price List

Canada 2-Page
Price List

Optical Supply
4-Page Brochure

9 x 12
Envelope

The marketing services that went into this initiative included:

Model Shots – We took photos of frames that were provided to us and downloaded high-quality, royalty-free images of people without glasses. Our designer used Photoshop to add the frame images to the people, resulting in great-looking photos of people wearing Modern Optical’s frames.
Frame Photography – The frame photos were also edited to stand alone in the catalog layout above their corresponding information.
Printing Services – We provided web and sheet-fed printing of the catalog and supplemental collateral.
Mailing – The printed materials will be placed into the envelopes and mailed to recipients on Modern Optical’s mailing list.
Flipbook Creation – We also considered the online audience by creating a flipbook of the 2025 catalog so people can view it on their computer or mobile device. It can be viewed at https://www.flipbooksbyadventure.com/modernopticalcatalog/.

The Results

As usual, this project was completed to the customer’s satisfaction. We delivered everything on time and on budget with the same level of high-quality production and customer service Modern has come to expect. It’s why we anticipate our partnership continuing for years to come.