Case Study: Avatar Website

A User-Friendly Website Built to Customize The Client Avatar Corporation is a manufacturer of products for the food, drug and personal care industries located in south suburban Chicago. All their products are manufactured in accordance with quality standards that meet or exceed all applicable Good Manufacturing Practices (cGMP). The Work Avatar’s website was outdated, not mobile-friendly and offered limited functionality and customization. It was not conducive to helping the company achieve its goals, so they reached out to Adventure to update their site for the benefit of customers and employees alike. We built the website on the Magento platform, which [...]

By | 2019-09-10T14:58:09-05:00 September 25th, 2019|

Key Differences Between a Landing Page and a Website Page

Quick, answer these three questions: Have you heard of a landing page?Have you heard of a website page?Do you know what makes a landing page different from a website page? More than likely, you answered “yes” to the first two questions without much thought. Those answers are predictable because those are common terms that most people have seen and heard numerous times. However, the answer to the third question is more difficult to predict. Responses are all over the map. Some people know exactly what makes a landing page different from a website page. Others have a basic idea but [...]

By | 2019-09-16T09:03:22-05:00 September 23rd, 2019|

Getting Your New Website Project Underway

You’ve received budget approval, and it’s time to get your company’s new website project underway. Where do you start? It takes cooperation between your company and the web developer or marketing agency with which you’re working to ensure the process is smooth and efficient. While they’ll be doing the bulk of the heavy lifting, you do have responsibilities in the early stages of development to help them get started. The first step is providing your developer with access to your existing site and any essential assets associated with it. Any marketing agency or web development company worth their salt should [...]

By | 2019-09-09T09:52:02-05:00 September 9th, 2019|

Case Study: Slick Locks Website

A Modern, New Website for an Innovative Company The Client Slick Locks is a family-owned and operated business in south suburban Chicago. It manufactures the only drill-free, stainless steel vehicle locking hasps on the market. Its innovative bracket designs have made Slick Locks the top choice of large fleet managers worldwide. The Work A company like Slick Locks with state-of-the-art products requires a modern website, so they contacted Adventure. The site was dated, cluttered and, simply put, not as user-friendly as it could be. We cleaned it up with a fresh new look that made it more aesthetically pleasing and [...]

By | 2019-08-22T16:09:00-05:00 August 28th, 2019|

Case Study: Overhead Door Company of Joliet Website

A New Website Built to Sell The Client Overhead Door Company of Joliet (also known as Middleton Overhead Doors) provides products and services ranging from residential garage doors to commercial overhead doors and openers throughout a six-county area southwest of Chicago. The Work Their website was outdated, struggling to keep visitors on-site and failing to generate leads, so they turned to Adventure to inject life into their site and make it a better sales tool. We built the new website with a modern look and feel to make it more visually pleasing and engaging. Enhancements included more prominent imagery and [...]

By | 2019-07-10T09:47:52-05:00 July 10th, 2019|

How to Up Your Web Development Game

Providing visitors a memorable and enjoyable experience is essential to any great website. However, if a site doesn’t function properly, great web design quickly loses its appeal. Whether you’ve got an in-house team or utilize a vendor, it’s essential that they ensure your website contains equal parts function and form. Tips for Your Web Development To get the most out of your site, consider these tips when going through the web development process: Get the Most Bang for Your Buck — There are various methods of web design and development, and each comes with a different price tag. Keep your [...]

By | 2019-03-06T16:47:07-05:00 February 5th, 2019|

18 Hacks To Transform Your B2B Website Into Your Best Sales Tool: A Checklist for Driving Traffic, Maximizing Engagement & Increasing Revenue

Introduction By 2020, customers will manage 85% of their interactions with a company without interacting with a human. - Gartner In today’s modern sales arena, buyers are much more likely to do online research than pick up the phone and call a salesperson. Just about every company has a website, but very few of them effectively attract and engage visitors long enough for them to become legitimate leads. Those that do have a major advantage over their competitors, more easily meet business goals and are more likely to experience sustainable growth. In order to get the most out of your [...]

By | 2019-02-21T10:36:30-05:00 January 3rd, 2019|

Marketing Quick Tip: Make Your Website a Sales Tool!

No matter the channel or tactic, 96% of buyers will visit your website BEFORE reaching out to sales. For many, your website serves as a first impression. A B2B website should have 2 goals: Convert the buy-ready and Engage the “tire kickers.” Get out of your own shoes and into those of your prospects. How do they interpret your website? Is it easy to understand? Are there clear calls to action? Does the content reflect the value propositions and unique selling propositions you validated during the voice of customer process? Does it funnel visitors based on their job function or [...]

By | 2019-01-22T19:19:30-05:00 November 26th, 2018|

Make a Strong Impression with Eye-Catching Web Design

A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding your business model and researching where you stack up amongst competitors... followed by strategy, enforcement or creation of brand standards, creative meetings, client discussion, mockups and finally… design mastery. Tips for Your Web Design To achieve the best results, consider these tips when going through [...]

By | 2019-03-06T16:43:41-05:00 August 10th, 2018|

Project Recap: Slick Locks Website

Take a peek at our latest client website project to go live, www.slicklocks.com. If you're looking for the only drill-free commercial vehicle locking system on the market, this mobile-friendly e-commerce website is the place to go to make a purchase. Does Your Website Need a Facelift? A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding [...]

By | 2019-01-22T19:42:51-05:00 August 8th, 2018|