How to Up Your Web Development Game

Providing visitors a memorable and enjoyable experience is essential to any great website. However, if a site doesn’t function properly, great web design quickly loses its appeal. Whether you’ve got an in-house team or utilize a vendor, it’s essential that they ensure your website contains equal parts function and form. Tips for Your Web Development To get the most out of your site, consider these tips when going through the web development process: Get the Most Bang for Your Buck — There are various methods of web design and development, and each comes with a different price tag. Keep your [...]

By | 2019-03-06T16:47:07-05:00 February 5th, 2019|

18 Hacks To Transform Your B2B Website Into Your Best Sales Tool: A Checklist for Driving Traffic, Maximizing Engagement & Increasing Revenue

Introduction By 2020, customers will manage 85% of their interactions with a company without interacting with a human. - Gartner In today’s modern sales arena, buyers are much more likely to do online research than pick up the phone and call a salesperson. Just about every company has a website, but very few of them effectively attract and engage visitors long enough for them to become legitimate leads. Those that do have a major advantage over their competitors, more easily meet business goals and are more likely to experience sustainable growth. In order to get the most out of your [...]

By | 2019-02-21T10:36:30-05:00 January 3rd, 2019|

Marketing Quick Tip: Make Your Website a Sales Tool!

No matter the channel or tactic, 96% of buyers will visit your website BEFORE reaching out to sales. For many, your website serves as a first impression. A B2B website should have 2 goals: Convert the buy-ready and Engage the “tire kickers.” Get out of your own shoes and into those of your prospects. How do they interpret your website? Is it easy to understand? Are there clear calls to action? Does the content reflect the value propositions and unique selling propositions you validated during the voice of customer process? Does it funnel visitors based on their job function or [...]

By | 2019-01-22T19:19:30-05:00 November 26th, 2018|

Make a Strong Impression with Eye-Catching Web Design

A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding your business model and researching where you stack up amongst competitors... followed by strategy, enforcement or creation of brand standards, creative meetings, client discussion, mockups and finally… design mastery. Tips for Your Web Design To achieve the best results, consider these tips when going through [...]

By | 2019-03-06T16:43:41-05:00 August 10th, 2018|

Project Recap: Slick Locks Website

Take a peek at our latest client website project to go live, www.slicklocks.com. If you're looking for the only drill-free commercial vehicle locking system on the market, this mobile-friendly e-commerce website is the place to go to make a purchase. Does Your Website Need a Facelift? A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding [...]

By | 2019-01-22T19:42:51-05:00 August 8th, 2018|

Here’s How You Can Improve Your Website User Experience…

As first noted in our article An Overview of the Path of B2B Buyers, 96% of active and non-active buyers will visit your website first BEFORE reaching out to sales… regardless of which channel or tactic was used to get their attention. This statistic serves as a reminder of the importance of your website. It will almost certainly be the first real meaningful engagement a buyer will have with your company. The pressure is increased when you consider that, according to Nielsen, you only have 59 seconds to grab a website visitor’s attention. For these reasons, you MUST ensure your [...]

By | 2019-03-06T16:26:05-05:00 April 5th, 2018|

On-Page SEO Tactics

Previously, we provided an introduction to search engine optimization (SEO). In that article, we stressed the importance of ranking well in search engine results because of changes in the buyer’s journey. Research-driven buyers rely heavily on search engines to find information about products and services, so it’s an opportunity as well as a challenge for marketers to get their companies’ websites in front of buyers through on-page and off-page optimization. SEO is not a crapshoot. There are tactics that make it easier for the search engine algorithms to find sites and reward them with a high ranking in the search [...]

By | 2019-01-22T21:09:50-05:00 September 15th, 2016|