On-Page SEO Tactics

Previously, we provided an introduction to search engine optimization (SEO). In that article, we stressed the importance of ranking well in search engine results because of changes in the buyer’s journey. Research-driven buyers rely heavily on search engines to find information about products and services, so it’s an opportunity as well as a challenge for marketers to get their companies’ websites in front of buyers through on-page and off-page optimization. SEO is not a crapshoot. There are tactics that make it easier for the search engine algorithms to find sites and reward them with a high ranking in the search [...]

By | 2019-01-22T21:09:50-05:00 September 15th, 2016|

Introduction to SEO

What steps do you take when you need information fast? If you don’t begin by pulling up Google, Bing or another search engine, you are in the minority. Forrester found that 93% of online experiences begin with a search engine. Google, in particular, is held in such high regard for its information-finding capabilities that the company name has become a verb. If you want to find information, you “Google it.” How does this apply to your business and its marketing efforts? It’s all about the modern buyer’s journey. We live in the Digital Age, which is an age of information. [...]

By | 2019-01-22T21:11:43-05:00 September 1st, 2016|

Keywords: Not Just for Google

Once you’ve validated your personas’ value propositions and your own company USPs, you can get to work developing keywords. This is the third and final principle of developing effective messaging. When you think of keywords, the first thing that comes to mind is likely Google or another search engine. This comes as no surprise. Search Engine Optimization (SEO) is the hot topic in digital marketing. But as important as SEO is, it’s not the only consideration when it comes to keywords. Why Develop Keywords? Content is king! Regardless of which channel you will eventually use to deploy your messaging, your [...]

By | 2019-01-22T21:23:02-05:00 May 26th, 2016|