Key Differences Between a Landing Page and a Website Page

Quick, answer these three questions: Have you heard of a landing page?Have you heard of a website page?Do you know what makes a landing page different from a website page? More than likely, you answered “yes” to the first two questions without much thought. Those answers are predictable because those are common terms that most people have seen and heard numerous times. However, the answer to the third question is more difficult to predict. Responses are all over the map. Some people know exactly what makes a landing page different from a website page. Others have a basic idea but [...]

By | 2019-09-16T09:03:22-05:00 September 23rd, 2019|

Case Study: PolyJohn SEO

Soaring Up the Google Search Results The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work The company needed to jolt life into its search engine optimization (SEO) because it was getting zero penetration. The PolyJohn website was buried deep in the search engine results pages (SERP) rather than being front and center. This was a major concern when you consider that, according to HubSpot, 66% of buyers don’t go past the top 5 Google listings, and 75% don’t go [...]

By | 2019-09-10T14:25:56-05:00 September 11th, 2019|

Case Study: Overhead Door Company of Joliet Website

A New Website Built to Sell The Client Overhead Door Company of Joliet (also known as Middleton Overhead Doors) provides products and services ranging from residential garage doors to commercial overhead doors and openers throughout a six-county area southwest of Chicago. The Work Their website was outdated, struggling to keep visitors on-site and failing to generate leads, so they turned to Adventure to inject life into their site and make it a better sales tool. We built the new website with a modern look and feel to make it more visually pleasing and engaging. Enhancements included more prominent imagery and [...]

By | 2019-07-10T09:47:52-05:00 July 10th, 2019|

Case Study: JohnTalk Project

A Content Hub for Industry Authority & Lead Generation The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work The company had a goal of establishing a content source that would serve as an authority in the portable restroom industry and, in turn, generate new leads. The diverse skill set of Adventure’s Army of Experts was just what was needed to launch the JohnTalk project. JohnTalk was created to be a go-to resource for the information needed to start a [...]

By | 2019-06-18T16:49:56-05:00 June 26th, 2019|

18 Hacks To Transform Your B2B Website Into Your Best Sales Tool: A Checklist for Driving Traffic, Maximizing Engagement & Increasing Revenue

Introduction By 2020, customers will manage 85% of their interactions with a company without interacting with a human. - Gartner In today’s modern sales arena, buyers are much more likely to do online research than pick up the phone and call a salesperson. Just about every company has a website, but very few of them effectively attract and engage visitors long enough for them to become legitimate leads. Those that do have a major advantage over their competitors, more easily meet business goals and are more likely to experience sustainable growth. In order to get the most out of your [...]

By | 2019-02-21T10:36:30-05:00 January 3rd, 2019|

Considerations for a Strong Search Engine Optimization Strategy

When your prospective customer begins to search for new products and services online, a top-ranking website is critical. Studies show that most users won’t go past page one of the search listings. Have your search engine optimization tactics put you on page one… or better yet, in the first five listings? Optimizing your website for keyword-specific search results is the nurturing component your website needs for a healthy, organic existence on the internet. With the ever-changing algorithms of search engines, the on-page and off-page strategies to get top organic rankings are constantly in flux. For this reason, it’s important to [...]

By | 2019-01-22T19:12:03-05:00 January 3rd, 2019|

Marketing Quick Tip: Get Found!

When today’s buyers have a need or a pain point, 72% search Google using basic keyword searches and phrases. If your website shows up in the top 5 organic listings, you can expect traffic! Optimizing your website for search engines will increase your rank! To begin, determine the keywords you want to rank for. There are tools like www.semrush.com that will provide a list of the top organic keywords your website ranks for, the monthly search volume and your current rank. Use these reports to make decisions on the keywords you want to improve rank on. Next, go back to [...]

By | 2019-01-22T19:28:12-05:00 October 8th, 2018|

Middleton Doors Organic SEO: Increasing Organic Website Traffic

From an Unknown to the Top of Google Adventure Marketing Solutions was hired by Middleton Doors (Overhead Door Company of Joliet), a provider of residential and commercial garage door products and services, to increase website traffic by improving their website’s search ranking. The site had zero organic traffic prior to the start of the project. That changed after Adventure took over management of the website and implemented various on-page and off-page SEO tactics. The project lasted 1 year until satisfactory results were achieved and it was evident the site’s keyword rankings were stable. For this project, Adventure was successful in: [...]

By | 2019-01-22T19:48:31-05:00 July 18th, 2018|

3 Steps to Improve SEO

In most cases, the people searching Google for keywords and phrases related to your business are active buyers who have a need or a pain point and are looking for solutions. If your website shows up in the top 5 organic listings, you will receive increased traffic. Want proof? According to HubSpot, 66% of buyers don’t go past the top 5 Google listings, and 75% don’t go past the first page of listings. So, how can you improve SEO? Here are 3 steps to follow… Step 1: On-Page Review Improving your SEO begins with an internal review. When Google looks [...]

By | 2019-01-22T20:14:43-05:00 March 16th, 2018|

4 Ways to SEO Proof Your Influencer Marketing Strategy

When active buyers have a need or a pain point, 72% search Google using basic keywords and phrases. If your website isn’t on page 1, you aren’t being found. Great article from Crazy Egg with some tips to help improve your search engine optimization efforts. If you don’t have the bandwidth or know how to accomplish this yourself, give us a call.

By | 2019-01-22T21:02:13-05:00 November 6th, 2017|