How to ID Your Best Marketing Tactics (And Your Worst)

No one wants to throw their money away. As a marketing professional who has likely received pushback over budget recommendations and requests, you know the stakes are high. Business owners and CEOs want to see results from the money they pour into marketing, plain and simple. Every marketing tactic is subject to scrutiny, which makes the challenge that much tougher. Looking at your marketing from a 5,000-foot view and boiling it down to “successful” or “not successful” isn’t good enough. What specifically is successful, and what specifically isn’t successful? You must be able to answer these questions. Imagine this scenario: [...]

By | 2019-07-17T09:17:13-05:00 July 16th, 2019|

Project Recap: Ottawa Dental Laboratory Polos

In need of logo’d polos for your staff? Ottawa Dental Laboratory was, and we hooked them up with these Nike Dri-FIT Micro Pique Polos. Need Help with Garments? Whether you are outfitting your entire company or incentivizing your company’s elite, our embroidery & screen-printing capabilities, quick turn times and value-added solutions provide a better way to dress. Here is a summary of our standard garment-decorating capabilities: Up to 12 Color Screen-Printing CapabilitiesAutomatic & Manual Screen-Printing PressesStandard Print Size to All-Over PrintingSublimationRhinestone ApplicationFoil ApplicationCustom Heat TransfersCustom LetteringDigital Direct to GarmentA Wide Variety of Standard Colors AvailableCustom Color-Matching AvailablePMS Color-Matching Available200 Embroidery [...]

By | 2019-07-11T08:45:09-05:00 July 11th, 2019|

Case Study: JohnTalk Project

A Content Hub for Industry Authority & Lead Generation The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work The company had a goal of establishing a content source that would serve as an authority in the portable restroom industry and, in turn, generate new leads. The diverse skill set of Adventure’s Army of Experts was just what was needed to launch the JohnTalk project. JohnTalk was created to be a go-to resource for the information needed to start a [...]

By | 2019-06-18T16:49:56-05:00 June 26th, 2019|

Project Recap: PetSmart Hats & Water Bottles

If you need custom branded bottles & hats like PetSmart, give us a call! Need Help with a Promotion? Promotional products are used by nearly every business as giveaways, incentives or for advertising. If you’ve ever been tasked with ordering them, you are aware that the buying process can be challenging. A divided supplier landscape forces you to choose between online companies and brick-and-mortars. The online companies feature low unit prices offset by inflated shipping charges, minimal customer service and no accountability. The higher-priced brick-and-mortars offer outdated “idea catalogs” and cumbersome ordering processes. We’ve created a best-of-both-worlds approach that combines [...]

By | 2019-06-18T14:47:55-05:00 June 18th, 2019|

Case Study: Modern Optical International Catalog

Full-Color Product Catalog: A Fine-Tuned Process with Award-Winning Results The Client Modern Optical International is a family-owned business founded in 1974 and headquartered in suburban Chicago. It’s an industry leader in value eyewear, offering products for men, women and children worldwide. The Work Modern Optical’s most important marketing asset is its full-color product catalog, which is mailed to its entire customer base, distributed by sales staff and handed out at tradeshows. The catalog also serves as the source of creative and information for additional marketing pieces including a digital flipbook, calendars, and more. For more than 20 years, this critical [...]

By | 2019-06-10T15:49:31-05:00 June 11th, 2019|

Project Recap: The Drop Shop Dye-Sublimated Jerseys

Need custom, dye-sublimated jerseys for your team or event? The Drop Shop did, and they turned out great! Consider Adventure for your next custom wearables order. Need Help with Garments? Whether you are outfitting your entire company or incentivizing your company’s elite, our embroidery & screen-printing capabilities, quick turn times and value-added solutions provide a better way to dress. Here is a summary of our standard garment-decorating capabilities: Up to 12 Color Screen-Printing CapabilitiesAutomatic & Manual Screen-Printing PressesStandard Print Size to All-Over PrintingSublimationRhinestone ApplicationFoil ApplicationCustom Heat TransfersCustom LetteringDigital Direct to GarmentA Wide Variety of Standard Colors AvailableCustom Color-Matching AvailablePMS Color-Matching [...]

By | 2019-06-05T08:56:27-05:00 June 5th, 2019|

Project Recap: Avatar Tradeshow Booth Design

In need of a tradeshow booth with a strategic design and messaging to draw people in? Avatar Corporation was, and we answered the call. Check out the finished product below! Click on the image to enlarge it. Need Help With Your Tradeshow Display? Tradeshows play an important role in introducing and supporting your company’s brand. Whether you are making a first impression or nurturing an existing relationship, our innate marketing sense effortlessly compliments your brand by balancing cost-effectiveness with function and form. Whether you are exhibiting on a tabletop at a small community event or with an entire tradeshow booth [...]

By | 2019-05-06T11:41:11-05:00 May 6th, 2019|

If You Aren’t Taking Advantage of This Free Google My Business Feature, You Should Be!

Google My Business (GMB) is one of the most valuable tools businesses can use to build their online presence and boost their local search engine optimization (SEO). A GMB profile provides Google search engine and Maps users with a snapshot overview of your company. And the best part is that it’s highly visible and free! Through your Google My Business profile, prospective customers can see your business name, location, contact information, website, photos, reviews and more. It’s all right there in front of them… no click to your website necessary. Just like social media profiles, a GMB profile should be [...]

By | 2019-04-22T15:13:43-05:00 April 23rd, 2019|

7 Reasons to Start Using Facebook Ads Today

It’s no secret that Facebook is the world’s most popular social media application. So, it’s not surprising that most companies have a Facebook business page to try to reach their target audience. What may be less obvious is the ideal way to tap into the power of Facebook as a marketing tool. To put it bluntly, many businesses are misguided when it comes to their social media strategy. Focusing solely on the free aspects of Facebook will leave you disappointed. Building page follows and accumulating post “likes,” while good from a brand recognition standpoint, doesn’t result in the sales conversions [...]

By | 2019-04-02T15:01:32-05:00 April 9th, 2019|

Project Recap: Bradford & Kent Brochure

If you are in need of interior and exterior home remodeling, give Bradford & Kent a call. If you just need a brochure to help sell your products & services, Adventure has you covered. Need Help with Your Commercial Printing? Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get [...]

By | 2019-02-28T13:49:25-05:00 February 28th, 2019|