Case Study: Carus Promotional Products

Year-End Branded Swag The Client Carus, headquartered in Peru, IL, is an international provider of innovative, quality products that help solve environmental concerns. The company’s four key vertical markets are Municipal, Industrial, Hazardous Remediation and Air Purification. The Work Near the end of each year for the past several years, Carus has utilized Adventure’s graphic design and procurement capabilities for promotional products. It’s their way of using up the remainder of their annual marketing budget for employee gifts and client giveaways, both of which help boost brand awareness. The end-of-year branded swag covers a range of product categories. It typically [...]

By | 2019-10-08T13:09:45-05:00 October 9th, 2019|

Project Recap: Core Homes Sell Sheets

Thanks to Core Homes for trusting us with the design & printing of their new home sell sheets! Need Help with Your Commercial Printing? Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly-rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly. Our standard commercial printing capabilities include: 1-Color to 8-Color + CoatingsUp to [...]

By | 2019-09-04T08:40:59-05:00 September 4th, 2019|

Email & Mailing List Deliverability: What You Need to Know

Procured cold lead lists can be valuable assets to marketers. They provide access to hundreds or even thousands of potential future customers via email or direct mail marketing. There are aspects of procured lists that are frequently misunderstood, however. Deliverability is one of the most frequent topics of confusion. A common belief among those new to purchasing a list is that it’s a simple, two-step process. Step 1: Purchase a list. Step 2: Market to the contacts on the list and put our messaging into the inboxes or mailboxes of everyone on it. If only it worked that way… In [...]

By | 2019-08-26T09:04:57-05:00 August 26th, 2019|

Project Recap: Ottawa Savings Bank Facebook Ads

Looking to promote your services, stay top-of-mind and cross-sell your current customers & website visitors? Take a look at these recent Facebook Carousel & Single Image Ads that will promote Ottawa Savings Bank and retarget website visitors and introduce them to additional products and services they offer. Why Social Media? The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it [...]

By | 2019-08-20T11:35:10-05:00 August 21st, 2019|

The Difference Between Facebook Ads & Boosted Posts

It’s no secret that Facebook is a good place to look for your target audience. You’re likely to find them when you consider that 68% of adults in America have an account, with 74% of them checking their account daily. Companies are smart to focus a portion of their marketing on Facebook. The problem is, many of them don’t do it correctly, failing to capitalize on the platform’s vast potential by limiting their efforts to the free features. The free features of Facebook have limited reach and aren’t likely to generate many new leads or sales… if any. If you [...]

By | 2019-08-15T11:24:36-05:00 August 14th, 2019|

Case Study: Claire’s & Icing Holiday Promotion

Employee Holiday Gifts Galore! The Client Claire’s is one of the world’s top retailers of jewelry, accessories and toys for girls, tweens and teenagers. Icing is the company’s second brand that offers jewelry, accessories and beauty products for young women in the 18-35 age range. The Work Each year during the holiday season, the company implements an employee incentive program that includes promotional product giveaways. For this program, Adventure played the role of Santa for the required products and promotional scratch-off posters. There were multiple challenges associated with this project: a tight turn time, the number of products and the [...]

By | 2019-08-13T08:22:54-05:00 August 12th, 2019|

Adventure-Designed Tradeshow Booth Chosen as Standout Exhibit at IFT19

We are proud to announce that a tradeshow booth we designed was recently selected as a standout exhibit by Competitive Edge. We developed the booth concept for our client Avatar to use at IFT19, hosted by the Institute of Food Technologies. The booth was recognized in the category of Effective Visual Communications. Competitive Edge said in a release: “A cleverly worded headline tells visitors not only what Avatar does, but why they should pay attention. This startling grammatic style cuts through to grab the attention of visitors.” To read the full release, click here. If you need help grabbing attention [...]

By | 2019-08-06T09:58:14-05:00 August 8th, 2019|

Project Recap: Electri-Flex Backwall

A little glimpse at an "in-progress" job for our client Electri-Flex out of Roselle, IL. From concept to near completion, we utilized a stock photo of the Chicago skyline then photographed and photoshopped the client's flexible conduit around the skyline. This impactful visual will be used on a 10' wide backwall at tradeshows this season. Need Help With Your Tradeshow Display? Tradeshows play an important role in introducing and supporting your company’s brand. Whether you are making a first impression or nurturing an existing relationship, our innate marketing sense effortlessly compliments your brand by balancing cost-effectiveness with function and form. Whether [...]

By | 2019-08-07T09:33:39-05:00 August 7th, 2019|

Save Money on Graphic Design with These Tips

High-quality graphic design is an essential component of marketing. If you’ve ever hired a graphic design company or marketing agency to design for your business, you know it can also be expensive. Design costs can be tricky to estimate, and you can easily exceed your budget if you aren’t careful. The quest for the brochure that looks just right or the tradeshow display that has the modern design you envisioned can take more hours and rounds of changes than you planned for. It’s a different kind of expense than tangible products that can be priced out to the cent. You’ll [...]

By | 2019-07-26T14:46:03-05:00 July 30th, 2019|