It’s no secret that social media is an essential marketing tool for businesses. Your company probably creates occasional posts or runs ads — maybe both. But did you know there’s another simple tool provided by the top social media platforms that can take your lead-generation efforts to the next level? If you’re stumped about what it is, you’re not alone. Many B2B marketers either aren’t aware of it or haven’t utilized it for whatever reason… and it’s preventing them from building their prospect pool! What is this simple tool that will increase sales leads? This article will fill you in. [...]
If you are looking to increase the number of leads in your funnel, give us a call. Here's an example of something we did for PolyJohn. Need Help with Your List & Data Services? READY? FIRE! AIM! That’s how many marketing campaigns are executed (pun intended). Without precisely managed data and list work, target marketing is not so targeted. Adventure Marketing Solutions always puts the “AIM” before the “FIRE.” We are the data experts. Our services can be as simple as cleaning up your customer lists or as complex as our IDeal™ Customer Discovery process. When we provide you with [...]
Whether you know it or not, if you are reading this RIGHT NOW, you are in our sales funnel. Scared? Don’t be. Most likely, whether you’ve known it or not, you’ve been a part of other businesses’ sales funnels. The purpose of this article is to show you exactly how a digital sales funnel should be set up and what you need to know to do it yourself for your organization. From a 50,000-foot view, at this exact moment, you are here: First, let's get on the same page with regards to the definitions and goals at each stage of [...]
Buyers can be 90% of the way through the buying process before they reach out to a salesperson.- VentureBeat The marketing process isn’t what it used to be. Times change. People change. Technologies change. Businesses face a variety of challenges in today’s ever-evolving sales and marketing arena. These are three of the biggest challenges: Connecting with Today’s Hard-to-Reach BuyerAdapting to the Modern Sales ModelTracking Sales & Marketing ROI Challenge 1: Connecting with Today's Hard-to-Reach Buyer Only 2% of cold calls result in an appointment- Leap Job Modern marketing is confusing. This is due in large part to the Digital Revolution, [...]
Lead generation… it’s a necessary evil in the sales and marketing world. Necessary because you need a constant inflow of new customers to ensure business growth — you can’t rely solely on existing customers. Evil because it’s a difficult process, and success doesn’t come easy. Non-active buyers are complacent or haven’t become aware that they have a need, and they require sales and marketing to get in their face to attract, educate and motivate them. But according to MediaPost, only 16% of marketers rate their lead generation efforts as extremely effective. This article takes a look at the two biggest [...]
Short read from CommsTrader with some good lead-gen tips. Keep in mind that the channel doesn't matter if your audience isn't there, just like the messaging doesn't matter if it doesn't speak to your audience. Having an unequivocal understanding of your buyer and their needs and tendencies is the best way to succeed.
Only 13% of B2B companies describe their lead generation as very successful. Learn more by reading this article from Fourth Source.
"55 percent of B2B buyers say they search for product/vendor information on social networks." Check out this article from Chief Marketer.