The Difference Between Facebook Ads & Boosted Posts

It’s no secret that Facebook is a good place to look for your target audience. You’re likely to find them when you consider that 68% of adults in America have an account, with 74% of them checking their account daily. Companies are smart to focus a portion of their marketing on Facebook. The problem is, many of them don’t do it correctly, failing to capitalize on the platform’s vast potential by limiting their efforts to the free features. The free features of Facebook have limited reach and aren’t likely to generate many new leads or sales… if any. If you [...]

By | 2019-08-15T11:24:36-05:00 August 14th, 2019|

Adventure-Designed Tradeshow Booth Chosen as Standout Exhibit at IFT19

We are proud to announce that a tradeshow booth we designed was recently selected as a standout exhibit by Competitive Edge. We developed the booth concept for our client Avatar to use at IFT19, hosted by the Institute of Food Technologies. The booth was recognized in the category of Effective Visual Communications. Competitive Edge said in a release: “A cleverly worded headline tells visitors not only what Avatar does, but why they should pay attention. This startling grammatic style cuts through to grab the attention of visitors.” To read the full release, click here. If you need help grabbing attention [...]

By | 2019-08-06T09:58:14-05:00 August 8th, 2019|

Case Study: PolyJohn Tradeshow Promotion

Tradeshow Promotion That Rocked! The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work Each year, PolyJohn exhibits at the Water & Wastewater Equipment, Treatment & Transport (WWETT) Show, the industry’s largest and most important tradeshow. As PolyJohn’s exclusive marketing agency, Adventure was tasked with identifying a theme and producing numerous promotional and advertising items to generate interest and drive foot traffic to the booth. We developed a music festival theme for the show called PolyPalooza — a play on [...]

By | 2019-07-22T16:25:02-05:00 July 24th, 2019|

Case Study: JohnTalk Project

A Content Hub for Industry Authority & Lead Generation The Client PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs). The Work The company had a goal of establishing a content source that would serve as an authority in the portable restroom industry and, in turn, generate new leads. The diverse skill set of Adventure’s Army of Experts was just what was needed to launch the JohnTalk project. JohnTalk was created to be a go-to resource for the information needed to start a [...]

By | 2019-06-18T16:49:56-05:00 June 26th, 2019|

The Simple Tool You Probably Aren’t Using That Will Increase Sales Leads

It’s no secret that social media is an essential marketing tool for businesses. Your company probably creates occasional posts or runs ads — maybe both. But did you know there’s another simple tool provided by the top social media platforms that can take your lead-generation efforts to the next level? If you’re stumped about what it is, you’re not alone. Many B2B marketers either aren’t aware of it or haven’t utilized it for whatever reason… and it’s preventing them from building their prospect pool! What is this simple tool that will increase sales leads? This article will fill you in. [...]

By | 2019-03-18T14:54:17-05:00 March 21st, 2019|

Project Recap: PolyJohn Lead Generation

If you are looking to increase the number of leads in your funnel, give us a call. Here's an example of something we did for PolyJohn. Need Help with Your List & Data Services? READY? FIRE! AIM! That’s how many marketing campaigns are executed (pun intended). Without precisely managed data and list work, target marketing is not so targeted. Adventure Marketing Solutions always puts the “AIM” before the “FIRE.” We are the data experts. Our services can be as simple as cleaning up your customer lists or as complex as our IDeal™ Customer Discovery process. When we provide you with [...]

By | 2019-02-13T17:10:17-05:00 February 13th, 2019|

How To Create The PERFECT Digital Sales Funnel [And What To Avoid]

Whether you know it or not, if you are reading this RIGHT NOW, you are in our sales funnel. Scared? Don’t be. Most likely, whether you’ve known it or not, you’ve been a part of other businesses’ sales funnels. The purpose of this article is to show you exactly how a digital sales funnel should be set up and what you need to know to do it yourself for your organization. From a 50,000-foot view, at this exact moment, you are here: First, let's get on the same page with regards to the definitions and goals at each stage of [...]

By | 2019-02-22T15:36:56-05:00 January 3rd, 2019|

How To Build A Lead-Generating Machine

Buyers can be 90% of the way through the buying process before they reach out to a salesperson.- VentureBeat The marketing process isn’t what it used to be. Times change. People change. Technologies change. Businesses face a variety of challenges in today’s ever-evolving sales and marketing arena. These are three of the biggest challenges: Connecting with Today’s Hard-to-Reach BuyerAdapting to the Modern Sales ModelTracking Sales & Marketing ROI Challenge 1: Connecting with Today's Hard-to-Reach Buyer Only 2% of cold calls result in an appointment- Leap Job Modern marketing is confusing. This is due in large part to the Digital Revolution, [...]

By | 2019-02-22T16:09:28-05:00 January 3rd, 2019|

The 2 Biggest Hurdles to Lead Generation (and How to Overcome Them)

Lead generation… it’s a necessary evil in the sales and marketing world. Necessary because you need a constant inflow of new customers to ensure business growth — you can’t rely solely on existing customers. Evil because it’s a difficult process, and success doesn’t come easy. Non-active buyers are complacent or haven’t become aware that they have a need, and they require sales and marketing to get in their face to attract, educate and motivate them. But according to MediaPost, only 16% of marketers rate their lead generation efforts as extremely effective. This article takes a look at the two biggest [...]

By | 2019-01-22T20:14:07-05:00 March 20th, 2018|

Effective Online Brand Building is Key to Lead Generation

Short read from CommsTrader with some good lead-gen tips. Keep in mind that the channel doesn't matter if your audience isn't there, just like the messaging doesn't matter if it doesn't speak to your audience. Having an unequivocal understanding of your buyer and their needs and tendencies is the best way to succeed.

By | 2019-01-22T20:52:20-05:00 December 8th, 2017|