About Josh Kaufman

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So far Josh Kaufman has created 34 blog entries.

Off-Page SEO Tactics

Search engine optimization (SEO) is a two-part process. In our previous post, we discussed on-page SEO tactics, which involve setting up your web pages properly with the right keywords, tags, etc. and including valuable, relevant content in order to rank higher on search engine result pages. In this post, we’ll take a look at some of the common off-page SEO tactics so that you can put together a complete SEO strategy to help your company be found online more easily by buyers. Off-page SEO refers to the tactics that are applied away from your website that can help it rank [...]

By | 2019-01-22T21:08:57-05:00 September 22nd, 2016|

On-Page SEO Tactics

Previously, we provided an introduction to search engine optimization (SEO). In that article, we stressed the importance of ranking well in search engine results because of changes in the buyer’s journey. Research-driven buyers rely heavily on search engines to find information about products and services, so it’s an opportunity as well as a challenge for marketers to get their companies’ websites in front of buyers through on-page and off-page optimization. SEO is not a crapshoot. There are tactics that make it easier for the search engine algorithms to find sites and reward them with a high ranking in the search [...]

By | 2019-01-22T21:09:50-05:00 September 15th, 2016|

Social Media: You’re Doing It Wrong

How do you measure your social media marketing success? Many companies base it on the number of “Likes” or “Followers” their pages get or the reach, impressions and engagement of their posts. The arena has become highly competitive, and marketers are battling it out to have the best-looking page and the largest following. If this is what your company does or aspires to do, you’re doing it wrong! When it became apparent that LinkedIn and later Facebook, Twitter and other social media sites were going to become mass aggregators of audiences, marketers responded in droves. It was the next big [...]

By | 2019-01-22T21:10:46-05:00 September 8th, 2016|

Introduction to SEO

What steps do you take when you need information fast? If you don’t begin by pulling up Google, Bing or another search engine, you are in the minority. Forrester found that 93% of online experiences begin with a search engine. Google, in particular, is held in such high regard for its information-finding capabilities that the company name has become a verb. If you want to find information, you “Google it.” How does this apply to your business and its marketing efforts? It’s all about the modern buyer’s journey. We live in the Digital Age, which is an age of information. [...]

By | 2019-01-22T21:11:43-05:00 September 1st, 2016|

Introduction to Content Marketing

You’ve probably heard the term “content marketing” used a lot lately. It’s been a heavily discussed industry topic in recent years. However, not all marketers have been able to get on the same page. There are many misconceptions floating around about content marketing, and there is confusion about what it actually is and how it works. The purpose of this article is to shed some light on the topic, clear up some of the confusion and separate fact from fiction. So what is content marketing? According to the Content Marketing Institute, content marketing is the practice of creating relevant and [...]

By | 2019-01-23T16:39:35-05:00 August 25th, 2016|

Direct Mail in the Modern Era

Traditional direct mail is a very effective marketing channel. It’s extremely targeted and allows companies to speak to very specific audiences. It’s also one of the most intrusive channels there is. Recipients must look at the piece for at least a little bit — it’s a guaranteed touch. We discussed maximizing direct mail ROI in great detail in our last post. Check it out if you missed it! There are two basic goals with direct mail in the modern era of marketing. The first is getting conversions from the initial mailing. This is when targets receive your mailer, see the [...]

By | 2019-01-22T21:15:59-05:00 August 18th, 2016|

How to Maximize Direct Mail ROI

With all of the marketing channels that now exist, it can be easy to overlook direct mail. It’s not new, and it’s not digital — characteristics that inbound marketers will insist are essential in the modern marketing era. However, there’s a reason it has survived all these years. Contrary to the beliefs of some, direct mail is still a very viable way to get noticed by existing or prospective customers. One of the hesitations some companies have with direct mail is cost. It’s true that printing and postage costs mean it’s a little more expensive per impression than several other [...]

By | 2019-01-22T21:16:17-05:00 August 11th, 2016|

Keys to Tradeshow Success

Tradeshow attendance is a standard marketing tactic for most companies. It provides the unique opportunity to gain direct access to hundreds of potential and existing clients in one place in the span of just a few days. A well-executed tradeshow program is arguably the most effective way to generate quality leads and strengthen relationships with current customers, which will increase loyalty and lead to sustainable growth. It doesn’t get any better than face-to-face meetings, and tradeshows are an ideal platform to facilitate them. According to B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends — North America, marketers identified in-person events [...]

By | 2019-01-22T21:15:09-05:00 August 4th, 2016|

Using Marketing Automation to Grow Loyalty

One of the challenges of marketing is finding the right balance between adding new customers and getting continual business from existing customers. You may think that business is business and it doesn’t matter where you are getting your revenue. However, the importance of customer loyalty can’t be understated. According to Gartner, 80% of companies’ future revenue will come from 20% of their existing customers. You may look at that statistic and think it’s a no-brainer to have your company’s salespeople shift their primary focus to current customers. But the thing is, existing customers don’t demand much one-on-one human interaction in [...]

By | 2019-01-22T21:16:57-05:00 July 28th, 2016|

Using Marketing Automation to Interact with Prospects

In our last post, we discussed the ways marketing automation benefits businesses when attracting new leads. It’s exciting when leads bite on marketing hooks and submit their contact information, but many companies do not proceed effectively. According to MarketingSherpa, 61% of B2B marketers send all leads directly to sales. However, only 27% of those leads will be qualified. A key takeaway from those statistics is that not all leads are equal. Some will be close to buy-ready, while others may be gathering information. Some may be looking for a long-term supplier of goods and services, while others may be looking [...]

By | 2019-01-22T21:17:44-05:00 July 21st, 2016|