About Josh Kaufman

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So far Josh Kaufman has created 34 blog entries.

Effective Online Brand Building is Key to Lead Generation

Short read from CommsTrader with some good lead-gen tips. Keep in mind that the channel doesn't matter if your audience isn't there, just like the messaging doesn't matter if it doesn't speak to your audience. Having an unequivocal understanding of your buyer and their needs and tendencies is the best way to succeed.

By | 2019-01-22T20:52:20-06:00 December 8th, 2017|

4 Ways to SEO Proof Your Influencer Marketing Strategy

When active buyers have a need or a pain point, 72% search Google using basic keywords and phrases. If your website isn’t on page 1, you aren’t being found. Great article from Crazy Egg with some tips to help improve your search engine optimization efforts. If you don’t have the bandwidth or know how to accomplish this yourself, give us a call.

By | 2019-01-22T21:02:13-06:00 November 6th, 2017|

How to Maximize Email ROI

Email marketing, when done correctly, can be a highly effective way to make sales now and nurture prospects and existing customers for future business transactions. The first step of a successful email marketing campaign is to compile a good list. By doing a good job of targeting and creating personas, you are ensuring you will only be contacting the most relevant prospects and not wasting money, time and effort on uninterested parties. In this article, we’ll explore a variety of ways your company can maximize email ROI. Why Email? We live in the Digital Age, and technology drives the business [...]

By | 2019-01-22T21:07:23-06:00 October 5th, 2016|

Build the Best List

List building is an essential task for any business. A database containing detailed information about existing customers and highly qualified prospects and leads is the fuel that powers sales and marketing. Without a quality list, it’s much tougher to drive sustainable growth. This article will explore some of the common ways your company can build the best list possible. First, let’s take a look at the changes in the list-building process. The Rise of Big Data Before the Digital Revolution, list building was a tedious task that yielded only basic data like contact information. A list of prospective customers would [...]

By | 2019-01-22T21:08:11-06:00 September 29th, 2016|