Short read from CommsTrader with some good lead-gen tips. Keep in mind that the channel doesn't matter if your audience isn't there, just like the messaging doesn't matter if it doesn't speak to your audience. Having an unequivocal understanding of your buyer and their needs and tendencies is the best way to succeed.
Only 13% of B2B companies describe their lead generation as very successful. Learn more by reading this article from Fourth Source.
"55 percent of B2B buyers say they search for product/vendor information on social networks." Check out this article from Chief Marketer.
If you like the 3 "b's"... baseball, beer & brand, this is a great case study from Think With Google of how Budweiser came up big launching campaigns on the back of the 2016 World Series Champion Chicago Cubs.
A tip of the hat to our friends at Filament for crafting this custom wood sign to help us celebrate our new logo. Over 10 square feet and 120 lbs of reclaimed wood, rumored to have been salvaged from the main bar of the Titanic... not the ill-fated British passenger liner, but a guy with a cool nickname, a modest ranch and a few old rickety wood steps leading up to his above ground pool. Anyways, this beast boasts 1” deep router cut lettering and logo with a custom red blend pourable epoxy. The artists at Filament do amazing work for [...]
When active buyers have a need or a pain point, 72% search Google using basic keywords and phrases. If your website isn’t on page 1, you aren’t being found. Great article from Crazy Egg with some tips to help improve your search engine optimization efforts. If you don’t have the bandwidth or know how to accomplish this yourself, give us a call.
Marketing + Science = Better Results. Read the full article from Crazy Egg.
Today, after 18 years, we are releasing an updated brand identity. Along with our new look, you may notice a change in our front-line sales & marketing resources like our website and other digital & traditional channels. We believe the new look better matches what we've become since 1999: a strategic marketing partner leveraging digital & traditional channels to help clients skyrocket sales by attracting, engaging & converting more buyers. Since our founding in 1999, we've more or less stuck with the same "exclamation point" logo. But over the last 5 years, we've changed quite a bit. We created and [...]
Email marketing, when done correctly, can be a highly effective way to make sales now and nurture prospects and existing customers for future business transactions. The first step of a successful email marketing campaign is to compile a good list. By doing a good job of targeting and creating personas, you are ensuring you will only be contacting the most relevant prospects and not wasting money, time and effort on uninterested parties. In this article, we’ll explore a variety of ways your company can maximize email ROI. Why Email? We live in the Digital Age, and technology drives the business [...]
List building is an essential task for any business. A database containing detailed information about existing customers and highly qualified prospects and leads is the fuel that powers sales and marketing. Without a quality list, it’s much tougher to drive sustainable growth. This article will explore some of the common ways your company can build the best list possible. First, let’s take a look at the changes in the list-building process. The Rise of Big Data Before the Digital Revolution, list building was a tedious task that yielded only basic data like contact information. A list of prospective customers would [...]