Project Recap: LMK Technologies Ad

Need a great-looking ad to tell your story? We can help! Check out this ad we did for LMK Technologies. Need Help with Your Graphic Design? Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof. Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended [...]

By | 2019-01-29T15:25:55-05:00 January 25th, 2019|

Meet the Employee: Erik Connelly

We have an Army of Experts ready to go to work for you. Our “Meet the Employee” posts give you the chance to learn a little more about them. Today, we feature Partner & Production Expert Erik Connelly. WHAT IS THE BEST THING ABOUT WORKING AT ADVENTURE? The people I work with! A lot of fun & witty people with a great passion for being part of a great work team! Makes it fun to come to work! IF YOU COULD HAVE ONE MEAL EVERY DAY FOR THE REST OF YOUR LIFE, WHAT WOULD IT BE? Pizza, thin crust with sausage, sauce [...]

By | 2019-01-24T15:13:15-05:00 January 24th, 2019|

Marketing Quick Tip: Stand Out!

In “Target Smarter,” “Personification” and “Voice of Customer” you documented and validated what your buyers are looking for, why they buy and what channels they use. Now, it’s time to put it all together and go to market! Determine your sales & marketing budget and begin researching the most cost-effective ways to get the most out of the channels your prospects frequent. We typically find a balance of traditional & digital tactics bode well in the B2B space. Because you’ve done much of the legwork up front, execution of individual tactics is now easier to deploy because you are now [...]

By | 2019-01-22T19:09:14-05:00 January 15th, 2019|

Project Recap: Modern Optical International Catalog

Another Modern Optical International Catalog in the books! Design, Photography, Print & Mail. Need Help with Your Commercial Printing? Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly. Our standard commercial printing capabilities include: 1-Color to 8-Color + Coatings Up to 81” Sheet Size [...]

By | 2019-02-28T13:58:01-05:00 January 9th, 2019|

How To Create The PERFECT Digital Sales Funnel [And What To Avoid]

Whether you know it or not, if you are reading this RIGHT NOW, you are in our sales funnel. Scared? Don’t be. Most likely, whether you’ve known it or not, you’ve been a part of other businesses’ sales funnels. The purpose of this article is to show you exactly how a digital sales funnel should be set up and what you need to know to do it yourself for your organization. From a 50,000-foot view, at this exact moment, you are here: First, let's get on the same page with regards to the definitions and goals at each stage of [...]

By | 2019-02-22T15:36:56-05:00 January 3rd, 2019|

9 Hacks To Lower Your Print & Mail Costs Without Sacrificing Quality & Service

Introduction 56% of customers find print marketing to be the most trustworthy type of marketing.- Rochester Institute of Technology Contrary to popular belief, print is most definitely NOT dead. Yes, the Digital Revolution took some of the attention away from paper, but printing and mailing are still very necessary — and effective — in the business world. One of the knocks against printing and mailing services is that they can be expensive. However, there are ways (some little-known to everyone but the industry experts) to keep more money in your pockets without sacrificing quality or impact with your projects. You [...]

By | 2019-02-21T14:16:57-05:00 January 3rd, 2019|

18 Hacks To Transform Your B2B Website Into Your Best Sales Tool: A Checklist for Driving Traffic, Maximizing Engagement & Increasing Revenue

Introduction By 2020, customers will manage 85% of their interactions with a company without interacting with a human. - Gartner In today’s modern sales arena, buyers are much more likely to do online research than pick up the phone and call a salesperson. Just about every company has a website, but very few of them effectively attract and engage visitors long enough for them to become legitimate leads. Those that do have a major advantage over their competitors, more easily meet business goals and are more likely to experience sustainable growth. In order to get the most out of your [...]

By | 2019-02-21T10:36:30-05:00 January 3rd, 2019|

How To Build A Lead-Generating Machine

Buyers can be 90% of the way through the buying process before they reach out to a salesperson.- VentureBeat The marketing process isn’t what it used to be. Times change. People change. Technologies change. Businesses face a variety of challenges in today’s ever-evolving sales and marketing arena. These are three of the biggest challenges: Connecting with Today’s Hard-to-Reach BuyerAdapting to the Modern Sales ModelTracking Sales & Marketing ROI Challenge 1: Connecting with Today's Hard-to-Reach Buyer Only 2% of cold calls result in an appointment- Leap Job Modern marketing is confusing. This is due in large part to the Digital Revolution, [...]

By | 2019-02-22T16:09:28-05:00 January 3rd, 2019|

Top 18 Tradeshow Giveaways of 2018

83% of exhibitors agreed that “Building, expanding brand awareness” is a high-priority marketing-related objective for tradeshows. – CEIR Changing Environment Study The primary goal of tradeshow exhibitors is to attract leads that can be engaged and nurtured until they become customers. A secondary goal for many companies is to make an impression on booth visitors who are not willing to give up their information just yet. Building brand awareness with these prospects is important so that they’ll recall your business and look into your products and services when they have a need or pain point. For this reason, it’s become [...]

By | 2019-02-21T14:17:40-05:00 January 3rd, 2019|