Marketing Quick Tip: Voice of Customer

Just because you have a smart sales team that knows your buyers, doesn’t mean their gut instinct is always right. Validate the hypotheticals with voice of customer. Take the psychographic documentation from your Persona Profile Report, and reword each of your hypotheticals into questions. For example, if you determine one of your Value Propositions is your company’s ability to make the most durable products, rephrase to ask “What values do you find in our products, and why did you choose us?” Follow suit rewording each hypothesis, then use an unbiased third party to interview your clients and ask the questions. [...]

By | 2019-01-22T19:54:23-05:00 June 28th, 2018|

Color Correctness: Setting Expectations of Color

When marketing your business, brand consistency is a key consideration. A consistent look and feel make it easier for people to recall your company… and standing out from the competition is everyone’s goal! Achieving brand consistency seems simple enough — use the same logo, color values and design style on every marketing piece. But when it comes to printing, particularly color correctness, there are some things you need to know to ensure you get the final product you’re expecting. CMYK vs. Spot Colors With printing, there are two primary kinds of color specifications: CMYK and spot colors. If you have [...]

By | 2019-01-22T19:55:37-05:00 June 20th, 2018|

Check Out Our Building Improvements!

  They say not to judge a book by its cover… but the cover of our old book was one ugly duckling that we would prefer not to read. In an ongoing effort to improve our workplace & culture, we went from the outhouse to the penthouse by taking aim at our building’s old, unflattering & uninspiring façade. Improvements include: Siding & covered porch with the help of C & H Electric & Construction Inc. Exterior lighting Hanging sign with raised lettering Landscaping from Home Depot Sod from Central Sod Farms in Minooka Garage door & steel entry door by Middleton [...]

By | 2019-01-22T19:56:57-05:00 June 11th, 2018|

Project Recap: Claire’s Balloons

Mall giant and tween jewelry store Clarie’s, headquartered in Hoffman Estates, IL, recently reached out to Adventure for fast and price-effective service for an in-store promotion. Being well-known for in-store ear piercing and wanting to draw attention to this service, Claire’s hired Adventure to produce 280,000 balloons to display in each of their stores throughout the U.S. and Canada. We made sure we got the balloons turned around quickly and on-budget to make their promotion a success. Need Help with a Promotion? Promotional products are used by nearly every business as giveaways, incentives or for advertising. If you’ve ever been [...]

By | 2019-01-22T19:58:27-05:00 June 6th, 2018|

Project Recap: MBL Belt Sleeves

MBL (USA) Corporation, located right here in Ottawa, IL, has been a long-time client of ours. We’ve partnered on a variety of projects over the years, including packaging for the belts they manufacture. Pictured is the latest belt sleeve we produced for them. Need Help Designing and/or Producing Packaging? Because packaging can make or break a product’s success at the critical point of sale, a delicate balance of form and function is of utmost importance. With an overwhelming number of options available in the marketplace, cutting through the clutter and making the right decision for your product and budget can [...]

By | 2019-01-22T19:59:29-05:00 June 4th, 2018|