Time to Rethink Your Business’s Approach to Social Media

The emergence of social media as a global phenomenon has created quite a buzz in B2B and B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free, and it won’t bring immediate results. Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business and marketing objectives and offers relevant content to your best customers through the right channels and tactics. Tips for Your Social Media Social media for [...]

By | 2019-03-19T10:09:48-05:00 May 7th, 2018|

Marketing Automation: An Automated Salesperson

Did you know that the average salesperson only makes two attempts to reach a prospect? That’s according to research and advisory firm SiriusDecisions, and it’s a statistic that shouldn’t be all that surprising. Not all salespeople are created equal. Only the best successfully nurture cold leads from the top of the funnel down by making regular, relevant touches that provide the right content at each stage of the buyer’s journey. B2B sales typically have longer buy cycles, which means salespeople instinctively spend more time following up, answering questions and providing details to their warmer leads. As a result, cold leads [...]

By | 2019-03-06T16:35:28-05:00 May 1st, 2018|