How to Maximize Email ROI

Email marketing, when done correctly, can be a highly effective way to make sales now and nurture prospects and existing customers for future business transactions. The first step of a successful email marketing campaign is to compile a good list. By doing a good job of targeting and creating personas, you are ensuring you will only be contacting the most relevant prospects and not wasting money, time and effort on uninterested parties. In this article, we’ll explore a variety of ways your company can maximize email ROI. Why Email? We live in the Digital Age, and technology drives the business [...]

By | 2019-01-22T21:07:23-05:00 October 5th, 2016|