Build the Best List

List building is an essential task for any business. A database containing detailed information about existing customers and highly qualified prospects and leads is the fuel that powers sales and marketing. Without a quality list, it’s much tougher to drive sustainable growth. This article will explore some of the common ways your company can build the best list possible. First, let’s take a look at the changes in the list-building process. The Rise of Big Data Before the Digital Revolution, list building was a tedious task that yielded only basic data like contact information. A list of prospective customers would [...]

By | 2019-01-22T21:08:11-05:00 September 29th, 2016|

Off-Page SEO Tactics

Search engine optimization (SEO) is a two-part process. In our previous post, we discussed on-page SEO tactics, which involve setting up your web pages properly with the right keywords, tags, etc. and including valuable, relevant content in order to rank higher on search engine result pages. In this post, we’ll take a look at some of the common off-page SEO tactics so that you can put together a complete SEO strategy to help your company be found online more easily by buyers. Off-page SEO refers to the tactics that are applied away from your website that can help it rank [...]

By | 2019-01-22T21:08:57-05:00 September 22nd, 2016|

On-Page SEO Tactics

Previously, we provided an introduction to search engine optimization (SEO). In that article, we stressed the importance of ranking well in search engine results because of changes in the buyer’s journey. Research-driven buyers rely heavily on search engines to find information about products and services, so it’s an opportunity as well as a challenge for marketers to get their companies’ websites in front of buyers through on-page and off-page optimization. SEO is not a crapshoot. There are tactics that make it easier for the search engine algorithms to find sites and reward them with a high ranking in the search [...]

By | 2019-01-22T21:09:50-05:00 September 15th, 2016|

Social Media: You’re Doing It Wrong

How do you measure your social media marketing success? Many companies base it on the number of “Likes” or “Followers” their pages get or the reach, impressions and engagement of their posts. The arena has become highly competitive, and marketers are battling it out to have the best-looking page and the largest following. If this is what your company does or aspires to do, you’re doing it wrong! When it became apparent that LinkedIn and later Facebook, Twitter and other social media sites were going to become mass aggregators of audiences, marketers responded in droves. It was the next big [...]

By | 2019-01-22T21:10:46-05:00 September 8th, 2016|

Introduction to SEO

What steps do you take when you need information fast? If you don’t begin by pulling up Google, Bing or another search engine, you are in the minority. Forrester found that 93% of online experiences begin with a search engine. Google, in particular, is held in such high regard for its information-finding capabilities that the company name has become a verb. If you want to find information, you “Google it.” How does this apply to your business and its marketing efforts? It’s all about the modern buyer’s journey. We live in the Digital Age, which is an age of information. [...]

By | 2019-01-22T21:11:43-05:00 September 1st, 2016|