How to Maximize Email ROI

Oct 5, 2016
By Josh Kaufman

Volume 1, Issue 26Email marketing, when done correctly, can be a highly effective way to make sales now and nurture prospects and existing customers for future business transactions. The first step of a successful email marketing campaign is to compile a good list. By doing a good job of targeting and creating personas, you are ensuring you will on ... Continued

Build the Best List

Sep 29, 2016
By Josh Kaufman

Volume 1, Issue 25List building is an essential task for any business. A database containing detailed information about existing customers and highly qualified prospects and leads is the fuel that powers sales and marketing. Without a quality list, it’s much tougher to drive sustainable growth. This article will explore some of the common ways yo ... Continued

Off-Page SEO Tactics

Sep 22, 2016
By Josh Kaufman

Volume 1, Issue 24Search engine optimization (SEO) is a two-part process. Last week, we discussed on-page SEO tactics, which involve setting up your web pages properly with the right keywords, tags, etc. and including valuable, relevant content in order to rank higher on search engine result pages. This week, we’ll take a look at some of the comm ... Continued

On-Page SEO Tactics

Sep 15, 2016
By Josh Kaufman

Volume 1, Issue 23Two weeks ago, we provided an introduction to search engine optimization (SEO). In that article, we stressed the importance of ranking well in search engine results because of changes in the buyer’s journey. Research-driven buyers rely heavily on search engines to find information about products and services, so it’s an opport ... Continued

Social Media: You’re Doing It Wrong

Sep 8, 2016
By Josh Kaufman

Volume 1, Issue 22 How do you measure your social media marketing success? Many companies base it on the number of “Likes” or “Followers” their pages get or the reach, impressions and engagement of their posts. The arena has become highly competitive, and marketers are battling it out to have the best-looking page and the largest following ... Continued

Introduction to SEO

Sep 1, 2016
By Josh Kaufman

Volume 1, Issue 21What steps do you take when you need information fast? If you don’t begin by pulling up Google, Bing or another search engine, you are in the minority. Forrester found that 93% of online experiences begin with a search engine. Google, in particular, is held in such high regard for its information-finding capabilities that the co ... Continued

Introduction to Content Marketing

Aug 25, 2016
By Josh Kaufman

Volume 1, Issue 20You’ve probably heard the term “content marketing” used a lot lately. It’s been a heavily discussed industry topic in recent years. However, not all marketers have been able to get on the same page. There are many misconceptions floating around about content marketing, and there is confusion about what it actually is and h ... Continued

Direct Mail in the Modern Era

Aug 18, 2016
By Josh Kaufman

Volume 1, Issue 19Traditional direct mail is a very effective marketing channel. It’s extremely targeted and allows companies to speak to very specific audiences. It’s also one of the most intrusive channels there is. Recipients must look at the piece for at least a little bit — it’s a guaranteed touch. We discussed maximizing direct mail R ... Continued

How to Maximize Direct Mail ROI

Aug 11, 2016
By Josh Kaufman

Volume 1, Issue 18With all of the marketing channels that now exist, it can be easy to overlook direct mail. It’s not new, and it’s not digital — characteristics that inbound marketers will insist are essential in the modern marketing era. However, there’s a reason it has survived all these years. Contrary to the beliefs of some, direct mai ... Continued

Keys to Tradeshow Success

Aug 4, 2016
By Josh Kaufman

Volume 1, Issue 17Tradeshow attendance is a standard marketing tactic for most companies. It provides the unique opportunity to gain direct access to hundreds of potential and existing clients in one place in the span of just a few days. A well-executed tradeshow program is arguably the most effective way to generate quality leads and strengthen re ... Continued