IDeal™ Customer Discovery

You know some of your customer relationships are more profitable than others. But which ones? If you knew for sure, you wouldn’t expend your time, energy and money to attract any customer who’s less than IDeal™.

Our proprietary IDeal™ Customer Discovery process will identify your most (and least) profitable customer relationships. By creating a profitable customer profile (persona), we can use it to find prospects who have the highest propensity to become your next home run relationship. Armed with the results, you can go to market confident that your efforts and dollars are pointed directly at the right target.

The IDeal™ Customer Discovery process begins by merging your historical sales & marketing data with third-party research. The aggregate is then entered into our IDeal™ Quadrant analysis system which weighs and scores four key performance indicators (KPI): Volume, Frequency, Recency and Profitability. The results may surprise you.

Don’t start a campaign unless you’ve clearly defined the target and proven the potential return. The IDeal™ Customer Discovery process is a scientific approach to target marketing and a Better way to direct your marketing efforts.

Here is what makes us Better:

  • Marketing DNA – The ADventure team is comprised of marketing professionals who are strategy-driven. Our success is dependent on your success, so we take great lengths to make sure the strategy and analysis we provide is accurate and unbiased.
  • World-Class Research – Our third-party research and statistics are drawn from the most reliable and respected names in the marketing industry: Dunn & Bradstreet, Acxiom and Experian are just a few examples.
  • Proven Techniques – The ADventure team has developed processes and procedures based on 15+ years in the marketing consulting arena.

IDeal™ Customer Discovery
Methods Include:

  • Sales & Marketing Historical Analysis
  • Third-Party Market Research
  • Target Industry Growth Cycle Research
  • Market Trends & Executive Insights
  • Industry Segmentation
  • Customer Profile Attribute Definition (personas)
  • Industry Penetration Analysis
  • Market Segment Opportunity Comparison

Omni-Bound Marketing Integration:

Market research and customer profiling are most effective when leveraged as part of an overall, cohesive solution that encompasses every angle of your marketing efforts.
Learn more about AIM-360™