Value-Focused Business Model Development

Grow or Go! Every business eventually faces the challenges associated with growth and decline. Most fail to maximize potential, sustain growth, or turnaround a decline because their business model is either not understood, relevant, or sustainable. Building a house without a solid foundation is folly—and so is building a business or marketing plan without a solid business model.

Based on Osterwalder’s work and thesis (2010,[1] 2004[2]), our business model approach produces a single reference model and process that will allow you to identify the following critical foundational footings.

Infrastructure
These are the pillars required to support the delivery of your IDeal™ Value Proposition and Offerings.

  • Key Activities
  • Key Resources
  • Key Suppliers & Partners
  • IDeal™ Value Proposition & Offerings

Value Propositions & Offerings are the collection of products and services you need to deliver in order to meet the needs of your customers. These should distinguish you from your competitors.

IDeal™ Customer Understanding

  • Segmentation – To build and sustain an effective business model, a company must identify its IDeal™ Customers. Various segments of customers can be linked based on their different needs, personas and attributes.
  • Channels – Every company delivers its value propositions through different channels. When you have effective channels in place to distribute your company’s value propositions, you are able to grow faster, more efficiently and more cost-effectively.
  • IDeal™ Customer Relationships – To ensure the survival and continued growth of any businesses, companies must identify the type of relationship they want to create with their customer segments. We offer guidance and consulting—matching our IDeal™ Relationship paths and marketing communications with your IDeal™ Customers’ persona.

Revenue Streams & Cost Structure

  • Cost Structure – We will analyze and provide insight into the consequences of eliminating, reducing, creating and maintaining the infrastructure you determine is best for your short-term and long-term goals.
  • Revenue Streams – Analysis includes pricing models, terms and methods of payment.

1. Business Model Generation, A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self published, 2010
2. Alexander Osterwalder (2004). The Business Model Ontology – A Proposition In A Design Science Approach. PhD thesis University of Lausanne.

Here is what makes us Better:

  • Experienced and trained facilitators with over 25 years of experience
  • Our facilitators and consultants hold the following relevant certifications and have experience with the following:
    • Balance Scorecard Strategy Development and Implementation—Master Practitioner, Balance Scorecard Institute
    • Blue Ocean Strategy— Blue Ocean Strategy Simulation Expert, BOSS, StratX
    • Multichannel Marketing Communications: Creating Direct, Interactive and Measurable Media
      Strategies—DePaul University and CADM Certification Program
    • Business Model Generation, Business Model Canvasing
    • IDeal™ Customer Discovery
    • The Value-Focused Organization Pyramid Training and Execution
    • “Thrive” Facilitation

Value-Focused Business Model
Development Methods Include:

  • IDeal™ Customer Discovery
  • IDeal™ Value Proposition Development & Validation
  • Infrastructure Analysis & Review
  • Revenue Stream & Cost Structure Analysis & Review
  • Business Model Generation Brainstorming for IDeal™ Customer Segments & IDeal™ Prospective Customer Segments

Omni-Bound Marketing Integration:

Business Model Development is most effective when leveraged as part of an overall, cohesive solution that encompasses every angle of your marketing efforts.
Learn more about AIM-360™