Value-Focused Brand Development

We understand the importance of building, developing and leveraging your brand. Our expert team has a proven track record helping companies and organizations focus on solid brand fundamentals.

What sets us apart is our methodology, approach and focus. Our branding is based on best practices, solid research and actual experience. Every customer’s brand development is focused on one thing… value differentiation.

We have seen our Value-Focused Brand Development program help start-ups, turnarounds, and companies desiring growth achieve their vision. Our process is very thorough and we don’t skip steps.

Here is what makes us Better:

  • Experienced, trained facilitators and branding experts with over 25 years of experience
  • We have a proven, time-tested process supported by solid psychological models and proven behavioral science
  • Our team is competent in both Branding Development and Production of branded collateral

Our Brand Development Process:

Step 1: Completing the Brand Audit

Our Brand Audit evaluates your brand and provides you with a comprehensive review along with recommendations.

Step 2: Developing the Brand Promise

With the help of our Value-Focused Business Model consulting and IDeal™ Customer Discovery, we help you clearly identify and state what it is that you should promise to deliver to the marketplace based on your IDeal™ Customer Profile and your competitors.

Step 3: Developing the Brand Strategy

Our Brand Strategy includes complete examination and development of the following key activities:

  • Brand Identity – The graphic presentation and reception of your brand: logo, colors, themes, clothing, etc.
  • Brand Personality – The value-connecting emotion of your brand and how it is interpreted.
  • Brand Messaging – The language and tone of your brand’s presentation.
  • Brand Implementation – Best practices and standards to ensure your brand’s presentation is consistent.
  • Brand Review – The Brand Check-In; survey and gain feedback to ensure brand relevance and desired interpretation.

What makes the Brands we help develop so powerful?

Every Brand we produce, build and develop must display:

  • Credibility
  • Differentiating Values
  • Value Relevance
  • Knowledge about your Value
  • Trust Building
  • Creation of Emotional Connections
  • Positivity

We base our Brand Development on fundamentally solid psychological models and proven behavioral science.

Opportunities & Reasons to Brand

  • You have a new credible story to tell
  • You can offer value that is now more relevant than before
    • Introducing a new product / service
    • Going into a new geographic area
    • Merging with another business
    • Upgrading equipment and facilities
    • Hiring new people
    • Changing leadership
    • Sharing knowledge
  • When business is in decline
  • When business is beginning to thrive

Omni-Bound Marketing Integration:

Brand Development is most effective when leveraged as part of an overall, cohesive solution that encompasses every angle of your marketing efforts.
Learn more about AIM-360™