AIM-360™ is a comprehensive, balanced process that encompasses every angle of your marketing efforts.
AIM-360™ will help you…
It’s all about balance. Well-crafted marketing campaigns all share the common trait of balance: Form & Function, Strategy & Execution and Sizzle & Substance. The digital revolution may have introduced some new methods, but the need for balance remains: Content & Channel, Inbound & Outbound and Digital & Traditional. If your company is trying to make sense of it all, we can help. We developed AIM-360™ to provide midsize companies balance, direction and results in the new age of marketing.
When you adopt the AIM-360™ model, we start with Strategy and take your marketing full circle by designing and executing Omni-Bound campaigns that enable your company to Attract, Interact and Grow with your IDeal™ customers.
AIM-360™ is modular. We can apply the complete circle of services to your marketing efforts or you can choose to employ one or more specific segments of the process.
Right out of the gate, that’s where ADventure can help you win the race. While most agencies want to jump right into a campaign and impress you with their artistry, we help you discover the best course to take. Only then can we create compelling campaigns that are in direct support of your goals. In other words, we work on the map and locate the finish line before the green flag waves.
In the strategy quadrant, we will put your business model under a microscope in an effort to understand where you’ve been and where you want to go. We also examine your mission, vision and methods. If any area is out of alignment, we can help with Balanced Scorecard and Blue Ocean Strategy certified consulting.
We analyze your sales and marketing data, add third-party market research and plug it into our proprietary process called IDeal™ Customer Discovery. This process will give you a clear picture of who you should be selling to. The results may be eye-opening.
Here’s where it all comes together. We provide you with a comprehensive plan including: budgets, channel selections, schedules and promotional ideas.
Now, we set the table and send out the invitations. The Attract quadrant is where we start to execute your plan. The ADventure team is second to none when it comes to campaign execution. We perform over 200 projects a month with care and precision.
We balance sizzle with substance by creating content that is relevant and in support of your strategy. Our award-winning stable of graphic designers and writers create content that moves you to the front of the awareness line.
This is where we grew up. The ADventure team is well-known for providing superior Outbound Marketing campaigns. Our outbound performance really shines as part of the AIM-360™ model.
There is a lot of buzz about Inbound Marketing. We’ve deciphered the magic recipe and we are making it accessible for small to midsize companies. Inbound Marketing can be complex and demanding. However, executed properly the ROI can be enormous.
This is where most marketing agencies get off the train. But when you’re riding the AIM-360™ the journey keeps getting better as we roll along. We have a great plan and are attracting leads. Now, it’s time to begin a dialog and move the prospect towards conversion into a customer.
AIM-360™ comes with a Marketing Automation platform. We set it up, schedule your contacts and touch points and even give you a dashboard so you can see the progress in real time.
We work with you to create a lead-scoring program. A score determined by you will trigger involvement by your sales or customer service team. Our Marketing Automation platform can integrate with most CRM’s or generate emails to your team prompting them to take the next step and close the deal.
AIM-360™ keeps producing results even after you’ve converted that IDeal™ prospect into a customer. At this point, we complete the circle by implementing tactics to set you on the path to sustainable growth.
We help you keep your customers engaged and coming back for more. Some call this the “delight” phase of marketing. We call it frosting. Utilize our Marketing Automation platform to maintain the dialog, implement referral programs and turn your customers into evangelists singing your praises.
AIM-360™ is a perfect circle because what seems to be the end points right back to the beginning. We provide mechanisms to calculate ROI and provide analytics for continuous improvement, all of which will be measured against the goals & KPI’s laid out in the original Strategy quadrant.