Social Media

The emergence of Social Media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up Social Media accounts expecting increased business overnight. Unfortunately, effective Social Media is not free and it won’t bring immediate results.

Effective Social Media Marketing requires sound strategy and diligent execution. Social Media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.

Here is what makes us Better:

  • Marketing DNA – By applying our inherent marketing expertise, we ensure brand consistency and balance between form & function to maximize impact on every project.
  • Graphic Design – Our in-house design team will work within each platform’s requirements with your brand in mind.
  • Choice – Each Social Media Strategy allows choice when determining who carries out specific tasks in the overall strategy. Choices include: Allowing clients full access to admin controls and postings, shared access and responsibilities or full service.
  • Inbound Marketing – By integrating Inbound Marketing with your Social Media Strategy, we can drive traffic to your Social Media sites as well as push traffic from Social Media to your website and landing pages to complement more global marketing goals.

Social Media
Platforms:

  • Facebook
  • Twitter
  • Google +
  • Pinterest
  • LinkedIn
  • Instagram

Social Media Strategies
Include:

  • Identifying Company Goals

    By clearly identifying the reasons for implementing a Social Media strategy, we are able to identify and suggest the proper tactics and strategies to effectively exceed each goal. Common reasons for implementing Social Media strategies are: increasing brand awareness, customer retention, product awareness, generating sales leads.

  • Define Marketing Objectives

    For each company goal identified, we set specific parameters so we know where the finish line is and when we’ve reached it. If your goal is to increase sales leads, we help identify the proper tracking tools and analytics needed to know when the goal is achieved.

  • IDeal™ Customer Discovery

    Our proprietary IDeal™ Customer Discovery process will identify your most (and least) profitable customer relationships. By creating a profitable customer profile (persona), we can use it to find prospects that have the highest propensity to become your next home run relationship. Armed with the results, you can go to market confident that your efforts and dollars are pointed directly at the right target.

  • Competitor Research

    Researching your competitors not only keeps you up to date on their latest activities but also provides insight into which Social Media tactics are working for them, as well as where they may be lacking.

  • Channel & Tactic Selection

    By applying learned data from the IDeal™ Customer Discovery process, we can identify which Social Media platforms are most relevant to your customers and prospects. By focusing solely on those channels, we can then implement tactics and best practices to achieve company goals based on each specific platform.

  • Content Creation & Strategy

    For each platform, you must determine what type of content to post, when to post and how often to post. By creating content that supports your company’s brand and current platform trends, your messaging will stand out from the competition and help achieve your goals.

Social Media Services
Include:

  • B2B & B2C Set Up
  • Channel Identification & Analysis
  • IDeal™ Customer Discovery
  • Content Creation
  • Content Posting Calendars
  • Competitor Research
  • Attract & Engagement Strategies
  • Display Ads
  • Retargeting Ads
  • Backlinking
  • Social Sharing Integration
  • Analytics Evaluation
  • Social Media Management

Omni-Bound Marketing Integration:

Social Media is most effective when leveraged as part of an overall, cohesive solution that encompasses every angle of your marketing efforts.
Learn more about AIM-360™