SEO / SEM

When your prospective customer begins to search new products and services online, a top-ranking website is critical.

Optimizing your website for keyword-specific search results is the nurturing component your website needs for a healthy, organic existence on the internet. With the ever-changing algorithms of search engines, the on-page and off-page strategies to get top organic rankings are constantly in flux. Our programs are supported by a team of experts who are constantly learning and predicting change, while staying ahead of the curve using White Hat Techniques to keep your website safe and in compliance.

Whether you have a small budget or large budget, our team will provide a Better way to get you noticed.

Here is what makes us Better:

  • Choice – We know that with SEO a one-size-fits-all approach does not work for all clients. We customize our services to fit your needs. Our services include a combination of the following:
    • Visibility Plus with monthly or quarterly reporting
    • Geo-Targeting
    • Weekly, biweekly or monthly content submission
    • Add on Services: PPC Search, Social Media, Online Advertising
  • White Hat Techniques – Also known as Ethical SEO, White Hat Techniques refer to the usage of optimization strategies, techniques and tactics that comply with search engine rules based on a human audience and not “tricking” the search engine. Alternate techniques, known as Black Hat, can get your website banned from search engines.
  • Web Development + SEO – Many web development firms do not engage in SEO. We believe customers benefit when working with a company that can design, develop and optimize your website. Most of our clients have existing websites. Our web development knowledge allows us to work on almost any website framework to make additions or changes to your site as needed.
  • Pay Per Click (PPC) Search – As part of our initial Website Optimization Level Review and goals of each client, we may recommend a PPC Search program in addition to our SEO services. PPC Search provides instant credibility and first-page positioning for your products and services.
  • Social Media – Many of our clients have little to no engagement in social media. With the evolution in marketing technologies, inbound marketing has proven the importance of a good social media strategy. As part of our initial Online Advertising review and client-specific goals, we may recommend Social Media management and/or SEO.
  • Online Advertising – As part of our initial Website Optimization Level Review and client-specific goals, we may recommend an Online Advertising in addition to our SEO services. Online Advertising consists of Display Ads, Search Ads, Mobile Ads, Video & YouTube Ads and Social Media Ads.
  • Trial Period – For many, understanding the value of a good SEO program is uncharted territory. Some might already be familiar but a bad experience has left them skeptical. We offer a six-month trial period to prove the effectiveness of our SEO programs.

SEO / SEM Services
Include:

  • Current Website Optimization Level Review
  • Keyword Analysis & Recommendations
  • Visibility Research
  • Competitor Positioning
  • Search Engine Optimization Strategy
  • Keyword Density Review
  • Keyword Effectiveness Index Analytics
  • Keyword Embedding & Coding
  • Meta Tag & Description Development
  • Image Naming Convention
  • Alt Text
  • Title Tags
  • Headers (h1, h2, h3)
  • Traffic-Tracking Software Installation
  • Key Content Pages Created
  • FAQ Page
  • Site Map
  • Social Media Placement
  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • LinkedIn
  • Optimized Press Releases
  • Forums Posts
  • Backlinking
  • Blog Page Creation / Maintenance
  • Traffic Analytics
  • Keyword Ranking
  • PPC listings
  • Content & Copy

Standard Reporting
Capabilities:

  • Traffic Reporting
  • Keyword Rankings Reporting
  • Program Review & Recommendation

Omni-Bound Marketing Integration:

SEO & SEM are most effective when leveraged as part of an overall, cohesive solution that encompasses every angle of your marketing efforts.
Learn more about AIM-360™