Online Advertising

A great website alone is not enough to get your products and services noticed in today’s marketplace. Driving traffic to your website is key to standing out from your competition. In addition to SEO / SEM services, online advertising reaches up to 92% of all internet users and engages audiences with targeted display and search ads. By pairing marketing know-how with our talented designers and copywriters, your company’s products and services will benefit from a tailored online advertising strategy designed to help you increase sales.

Our marketing prowess and commitment to your strategies and goals provides you with a Better way to advertise online.

Here is what makes us Better:

  • Marketing DNA – By applying our inherent marketing expertise, we ensure brand consistency and balance between form & function to maximize impact on every project.
  • Choice – We help our clients choose the right type of ads.
    • Contextual Targeting Ads
    • Placement Targeting Ads
    • Remarketing Ads, also known as Retargeting
    • Interest Category Ads
    • Topic Targeting Ads
    • Geographic and Language Targeting Ads
    • Demographic Targeting Ads
    • Above-the-fold Advertising
    • Ad Scheduling
    • Frequency Capping
    • Exclusions
    • Social Media Ads on Facebook, Twitter, LinkedIn and more.
  • Graphic Design – Whether we are providing comprehensive creative services on your next ad or simply preflighting supplied files, rest assured that our design team will ensure that files are set up properly so that your ad looks perfect.
  • SEO / SEM – As part of our initial Online Advertising review and the goals of the client, we may recommend a SEO / SEM program in addition to our Online Advertising services. Optimizing your website for keyword-specific “search” results will promote its healthy “organic” existence on the web.
  • Social Media – Many of our clients have little to no engagement in social media. With the evolution in marketing technologies, inbound marketing has proven the importance of a good social media strategy. As part of our initial Online Advertising review and client-specific goals, we may recommend Social Media management and/or SEO and SEM.

Online Advertising
Includes:

  • Display Ads
  • Search Ads
  • Mobile Ads
  • Video & YouTube Ads
  • Social Media Ads

Standard Reporting
Capabilities:

  • Google Analytics
  • Keyword-Level Performance
  • Placement Reporting
  • Reach & Frequency
  • View-Through Conversions

Omni-Bound Marketing Integration:

Online Advertising is most effective when leveraged as part of an overall, cohesive solution that encompasses every angle of your marketing efforts.
Learn more about AIM-360™