Content & Copy

Content is King!

It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content & copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.

The marketing professionals at ADventure Marketing Solutions understand the importance of content at a deeper level. We know that content & copy must serve three masters…

1. Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.

2. Persuasive Style – If your copy does not inspire the reader to respond, then you’re just blowing smoke.

3. Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots, as well as humans.

Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete. We can provide you a Better way to generate content.

Here is what makes us Better:

  • Marketing DNA – By applying our inherent marketing expertise, we ensure brand consistency and balance between form & function to maximize impact on every project.
  • White Hats Techniques – Also known as Ethical SEO, White Hat Techniques refer to the usage of optimization strategies, techniques and tactics that comply with search engine rules based on a human audience and not “tricking” the search engine. Alternate techniques, known as Black Hat, can get your website banned from search engines.
  • Web Development + SEO / SEM – Many web development firms do not engage in SEO / SEM. We believe customers benefit when working with a company that can design, develop and optimize your website. Most of our clients have existing websites. Our web development knowledge allows us to work on almost any website framework to make additions or changes to your site as needed.
  • Choice – Choose to use our copy & content experts on a per project basis or monthly retainer. If you have a relationship with a designer, simply use our team to preflight your files to assure they are set up properly.

Content & Copy
Services Include:

  • Advertising Copy
  • Website Content
  • Text for Collateral – Brochures, Sell Sheets, Flyers
  • Blog Posts
  • Social Media Posts
  • Newsletters
  • Email Copy
  • Translation Services
  • Audio & Video Scripting
  • Advertorials
  • Infographics
  • White Papers
  • Technical Copy
  • Boilerplate Communication Copy
  • Editing & Proofing

Omni-Bound Marketing Integration:

Content & Copy are most effective when leveraged as part of an overall, cohesive solution that encompasses every angle of your marketing efforts.
Learn more about AIM-360™