Marketing Quick Tip: Make Your Website a Sales Tool!

No matter the channel or tactic, 96% of buyers will visit your website BEFORE reaching out to sales. For many, your website serves as a first impression. A B2B website should have 2 goals: Convert the buy-ready and Engage the “tire kickers.” Get out of your own shoes and into those of your prospects. How do they interpret your website? Is it easy to understand? Are there clear calls to action? Does the content reflect the value propositions and unique selling propositions you validated during the voice of customer process? Does it funnel visitors based on their job function or [...]

By | 2019-01-22T19:19:30+00:00 November 26th, 2018|

Make a Strong Impression with Eye-Catching Web Design

A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding your business model and researching where you stack up amongst competitors... followed by strategy, enforcement or creation of brand standards, creative meetings, client discussion, mockups and finally… design mastery. Tips for Your Web Design To achieve the best results, consider these tips when going through [...]

By | 2019-01-22T19:42:05+00:00 August 10th, 2018|

Project Recap: Slick Locks Website

Take a peek at our latest client website project to go live, www.slicklocks.com. If you're looking for the only drill-free commercial vehicle locking system on the market, this mobile-friendly e-commerce website is the place to go to make a purchase. Does Your Website Need a Facelift? A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding [...]

By | 2019-01-22T19:42:51+00:00 August 8th, 2018|

Here’s How You Can Improve Your Website User Experience…

As first noted in our article An Overview of the Path of B2B Buyers, 96% of active and non-active buyers will visit your website first BEFORE reaching out to sales… regardless of which channel or tactic was used to get their attention. This statistic serves as a reminder of the importance of your website. It will almost certainly be the first real meaningful engagement a buyer will have with your company. The pressure is increased when you consider that, according to Nielsen, you only have 59 seconds to grab a website visitor’s attention. For these reasons, you MUST ensure your [...]

By | 2019-01-22T20:09:12+00:00 April 5th, 2018|

On-Page SEO Tactics

Previously, we provided an introduction to search engine optimization (SEO). In that article, we stressed the importance of ranking well in search engine results because of changes in the buyer’s journey. Research-driven buyers rely heavily on search engines to find information about products and services, so it’s an opportunity as well as a challenge for marketers to get their companies’ websites in front of buyers through on-page and off-page optimization. SEO is not a crapshoot. There are tactics that make it easier for the search engine algorithms to find sites and reward them with a high ranking in the search [...]

By | 2019-01-22T21:09:50+00:00 September 15th, 2016|