When today’s buyers have a need or a pain point, 72% search Google using basic keyword searches and phrases. If your website shows up in the top 5 organic listings, you can expect traffic! Optimizing your website for search engines will increase your rank! To begin, determine the keywords you want to rank for. There are tools like www.semrush.com that will provide a list of the top organic keywords your website ranks for, the monthly search volume and your current rank. Use these reports to make decisions on the keywords you want to improve rank on. Next, go back to [...]
From an Unknown to the Top of Google Adventure Marketing Solutions was hired by Middleton Doors (Overhead Door Company of Joliet), a provider of residential and commercial garage door products and services, to increase website traffic by improving their website’s search ranking. The site had zero organic traffic prior to the start of the project. That changed after Adventure took over management of the website and implemented various on-page and off-page SEO tactics. The project lasted 1 year until satisfactory results were achieved and it was evident the site’s keyword rankings were stable. For this project, Adventure was successful in: [...]
In most cases, the people searching Google for keywords and phrases related to your business are active buyers who have a need or a pain point and are looking for solutions. If your website shows up in the top 5 organic listings, you will receive increased traffic. Want proof? According to HubSpot, 66% of buyers don’t go past the top 5 Google listings, and 75% don’t go past the first page of listings. So, how can you improve SEO? Here are 3 steps to follow… Step 1: On-Page Review Improving your SEO begins with an internal review. When Google looks [...]
When active buyers have a need or a pain point, 72% search Google using basic keywords and phrases. If your website isn’t on page 1, you aren’t being found. Great article from Crazy Egg with some tips to help improve your search engine optimization efforts. If you don’t have the bandwidth or know how to accomplish this yourself, give us a call.
Search engine optimization (SEO) is a two-part process. In our previous post, we discussed on-page SEO tactics, which involve setting up your web pages properly with the right keywords, tags, etc. and including valuable, relevant content in order to rank higher on search engine result pages. In this post, we’ll take a look at some of the common off-page SEO tactics so that you can put together a complete SEO strategy to help your company be found online more easily by buyers. Off-page SEO refers to the tactics that are applied away from your website that can help it rank [...]
Previously, we provided an introduction to search engine optimization (SEO). In that article, we stressed the importance of ranking well in search engine results because of changes in the buyer’s journey. Research-driven buyers rely heavily on search engines to find information about products and services, so it’s an opportunity as well as a challenge for marketers to get their companies’ websites in front of buyers through on-page and off-page optimization. SEO is not a crapshoot. There are tactics that make it easier for the search engine algorithms to find sites and reward them with a high ranking in the search [...]
What steps do you take when you need information fast? If you don’t begin by pulling up Google, Bing or another search engine, you are in the minority. Forrester found that 93% of online experiences begin with a search engine. Google, in particular, is held in such high regard for its information-finding capabilities that the company name has become a verb. If you want to find information, you “Google it.” How does this apply to your business and its marketing efforts? It’s all about the modern buyer’s journey. We live in the Digital Age, which is an age of information. [...]
Once you’ve validated your personas’ value propositions and your own company USPs, you can get to work developing keywords. This is the third and final principle of developing effective messaging. When you think of keywords, the first thing that comes to mind is likely Google or another search engine. This comes as no surprise. Search Engine Optimization (SEO) is the hot topic in digital marketing. But as important as SEO is, it’s not the only consideration when it comes to keywords. Why Develop Keywords? Content is king! Regardless of which channel you will eventually use to deploy your messaging, your [...]