The 2 Biggest Hurdles to Lead Generation (and How to Overcome Them)

Lead generation… it’s a necessary evil in the sales and marketing world. Necessary because you need a constant inflow of new customers to ensure business growth — you can’t rely solely on existing customers. Evil because it’s a difficult process, and success doesn’t come easy. Non-active buyers are complacent or haven’t become aware that they have a need, and they require sales and marketing to get in their face to attract, educate and motivate them. But according to MediaPost, only 16% of marketers rate their lead generation efforts as extremely effective. This article takes a look at the two biggest [...]

By | 2019-01-22T20:14:07+00:00 March 20th, 2018|

Effective Online Brand Building is Key to Lead Generation

Short read from CommsTrader with some good lead-gen tips. Keep in mind that the channel doesn't matter if your audience isn't there, just like the messaging doesn't matter if it doesn't speak to your audience. Having an unequivocal understanding of your buyer and their needs and tendencies is the best way to succeed.

By | 2019-01-22T20:52:20+00:00 December 8th, 2017|