Blog

Meet the Employee: Terri Hanson

We have an Army of Experts ready to go to work for you. Our “Meet the Employee” posts give you the chance to learn a little more about them. Today, we feature Customer Service & Procurement Manager Terri Hanson. WHAT IS THE BEST THING ABOUT WORKING AT ADVENTURE? So many things to list, but my “favorite best thing” is there is no “not my job” attitude here. We approach everything and work well as a team. We jump in wherever it’s needed and get the job done! WHAT DO YOU LIKE TO DO IN YOUR FREE TIME? I enjoy quilting, sewing, crafting, [...]

By | 2018-10-01T16:49:09+00:00 September 17th, 2018|

Project Recap: Electri-Flex B-Roll

Check out this B-roll video intro footage we put together for our friends at Electri-Flex. Need flexible conduit? Call Electri-Flex. Need help creating video or content? Call Adventure. Why Video? A great video or animation can inform, provide credibility, generate interest, increase sales and is the perfect tool for simplifying complex processes and making your product or service easy for the viewer to understand. Videos and animations are the ultimate in versatility and can be used on websites, social media, online advertising, sales presentations, tradeshows and more. Our videos and animations begin by understanding your business and product or service. [...]

By | 2018-09-12T16:38:59+00:00 September 14th, 2018|

Meet the Employee: Josh Kaufman

We have an Army of Experts ready to go to work for you. Our “Meet the Employee” posts give you the chance to learn a little more about them. Today, we feature Content & Project Manager Josh Kaufman. WHAT IS THE BEST THING ABOUT WORKING AT ADVENTURE? I think the best thing about working at Adventure is knowing how many services we offer and seeing all of the great results we produce for clients despite being such a small team. It’s a fun group to work with, and everyone is really good at what they do, which makes it enjoyable to go [...]

By | 2018-10-01T16:50:04+00:00 August 27th, 2018|

Project Recap: PolyJohn Movie Poster Ads

Check out the creativity! As part of the yearlong movie-themed "PolyJohn Presents" campaign, our team created these movie posters that doubled up as trade publication ads as well as tradeshow giveaways. Need to Take Your Graphic Design to the Next Level? Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard or a website, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof. Great design is a rarity... It isn’t [...]

By | 2018-08-22T18:10:10+00:00 August 22nd, 2018|

Marketing Quick Tip: Build a Lead Magnet

A lead magnet is an irresistible “bribe” offering a specific chunk of value to a prospect in exchange for their contact information. Lead magnets work wonders engaging “tire kickers” that just aren’t ready to talk to sales. Implement them in email marketing, social, direct mail, website and digital ads to fill the top of your funnel with new prospects. The most effective lead magnets should help your intended audience and be void of intentionally “salesy” messaging. (Don’t worry, that will come once the prospect takes the bait and you begin nurturing). Lead magnets come in many forms: guides/reports, cheat sheets, [...]

By | 2018-08-20T15:18:37+00:00 August 20th, 2018|

Meet the Employee: Josh England

We have an Army of Experts ready to go to work for you. Our “Meet the Employee” posts give you the chance to learn a little more about them. Today, we feature Web & Digital Marketing Manager Josh England. WHAT IS THE BEST THING ABOUT WORKING AT ADVENTURE? In my short time at Adventure, I have come to appreciate the camaraderie built during the day-to-day stewardship of our projects and the constant exchange of conceptual scenarios that push us to imagine the endless possibilities available to exceed our goals. WHAT DO YOU LIKE TO DO IN YOUR FREE TIME? When I’m not [...]

By | 2018-08-24T16:18:33+00:00 August 15th, 2018|

Make a Strong Impression with Eye-Catching Web Design

A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding your business model and researching where you stack up amongst competitors... followed by strategy, enforcement or creation of brand standards, creative meetings, client discussion, mockups and finally… design mastery. Tips for Your Web Design To achieve the best results, consider these tips when going through [...]

By | 2018-10-01T16:51:02+00:00 August 10th, 2018|

Project Recap: Slick Locks Website

Take a peek at our latest client website project to go live, www.slicklocks.com. If you're looking for the only drill-free commercial vehicle locking system on the market, this mobile-friendly e-commerce website is the place to go to make a purchase. Does Your Website Need a Facelift? A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors. Great web design is more than a talented designer in front of a computer. It starts by understanding [...]

By | 2018-08-22T16:57:48+00:00 August 8th, 2018|

A Comparison of Marketing Automation Platforms (MAPs)

Long buy cycles. Extremely busy salespeople. Digital consumers… These are some of the primary reasons that marketing in 2018, particularly in the B2B sector, is so difficult. They’re also the reasons marketing automation has become such a valuable tool to companies looking to do a better job of staying in touch with leads and more effectively progressing them down the sales funnel. Because it’s such a hot topic and a tool companies should at the very least have a basic understanding of, marketing automation has been the focus of several of our previous blog posts: Marketing Automation: An Automated Salesperson [...]

By | 2018-07-30T19:37:12+00:00 August 1st, 2018|