Color Correctness: Setting Expectations of Color

When marketing your business, brand consistency is a key consideration. A consistent look and feel make it easier for people to recall your company… and standing out from the competition is everyone’s goal! Achieving brand consistency seems simple enough — use the same logo, color values and design style on every marketing piece. But when it comes to printing, particularly color correctness, there are some things you need to know to ensure you get the final product you’re expecting. CMYK vs. Spot Colors With printing, there are two primary kinds of color specifications: CMYK and spot colors. If you have [...]

By | 2018-06-18T18:29:14+00:00 June 20th, 2018|

Check Out Our Building Improvements!

They say not to judge a book by its cover… but the cover of our old book was one ugly duckling that we would prefer not to read. In an ongoing effort to improve our workplace & culture, we went from the outhouse to the penthouse by taking aim at our building’s old, unflattering & uninspiring façade. Improvements include: Siding & covered porch with the help of C & H Electric & Construction Inc. Exterior lighting Hanging sign with raised lettering Landscaping from Home Depot Sod from Central Sod Farms in Minooka Garage door & steel entry door by Middleton Doors [...]

By | 2018-06-19T16:27:29+00:00 June 11th, 2018|

Walking on Sunshine

Summertime is here again! With these long summer days, you have even more daylight to promote your brand. Whether you're hosting a corporate picnic or a music festival, these products make the perfect giveaways for all your customers.

By | 2018-06-06T15:41:06+00:00 June 7th, 2018|

Project Recap: Claire’s Balloons

Mall giant and tween jewelry store Clarie’s, headquartered in Hoffman Estates, IL, recently reached out to Adventure for fast and price-effective service for an in-store promotion. Being well-known for in-store ear piercing and wanting to draw attention to this service, Claire’s hired Adventure to produce 280,000 balloons to display in each of their stores throughout the U.S. and Canada. We made sure we got the balloons turned around quickly and on-budget to make their promotion a success. Need Help with a Promotion? Promotional products are used by nearly every business as giveaways, incentives or for advertising. If you’ve ever been [...]

By | 2018-06-11T18:21:28+00:00 June 6th, 2018|

Project Recap: MBL Belt Sleeves

MBL (USA) Corporation, located right here in Ottawa, IL, has been a long-time client of ours. We’ve partnered on a variety of projects over the years, including packaging for the belts they manufacture. Pictured is the latest belt sleeve we produced for them. Need Help Designing and/or Producing Packaging? Because packaging can make or break a product’s success at the critical point of sale, a delicate balance of form and function is of utmost importance. With an overwhelming number of options available in the marketplace, cutting through the clutter and making the right decision for your product and budget can [...]

By | 2018-06-11T18:21:08+00:00 June 4th, 2018|

Get a Custom Blueprint to Meet Your Marketing Goals & Increase Sales

Are you tired of bad marketers? Us, too. This is a time when marketing “experts” seem to be falling from the sky. Anyone with a website, blog, Facebook page and opinion thinks that their “magic marketing formula” will fast track your sales and make customers empty their pockets. And when the results don’t show, or that new, sure-fire tactic fizzles out, those experts are either gone or on to the next “big thing.” Sure, the sales and marketing world is evolving at a rapid pace, and there is a maddening amount of new marketing tactics and channels at our fingertips. [...]

By | 2018-05-31T16:23:01+00:00 May 30th, 2018|

Time to Rethink Your Business’s Approach to Social Media

The emergence of social media as a global phenomenon has created quite a buzz in B2B and B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free, and it won’t bring immediate results. Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business and marketing objectives and offers relevant content to your best customers through the right channels and tactics. Tips for Your Social Media Social media for [...]

By | 2018-05-31T16:41:15+00:00 May 7th, 2018|