About Josh Kaufman

This author has not yet filled in any details.
So far Josh Kaufman has created 81 blog entries.

Marketing Quick Tip: Stand Out!

In “Target Smarter,” “Personification” and “Voice of Customer” you documented and validated what your buyers are looking for, why they buy and what channels they use. Now, it’s time to put it all together and go to market! Determine your sales & marketing budget and begin researching the most cost-effective ways to get the most out of the channels your prospects frequent. We typically find a balance of traditional & digital tactics bode well in the B2B space. Because you’ve done much of the legwork up front, execution of individual tactics is now easier to deploy because you are now [...]

By | 2019-01-22T19:09:14+00:00 January 15th, 2019|

Project Recap: Modern Optical International Catalog

Another Modern Optical International Catalog in the books! Design, Photography, Print & Mail. Need Help with Your Commercial Printing? Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly. Our standard commercial printing capabilities include: 1-Color to 8-Color + Coatings Up to 81” Sheet Size [...]

By | 2019-01-22T19:08:29+00:00 January 9th, 2019|

Top 18 Tradeshow Giveaways of 2018

83% of exhibitors agreed that “Building, expanding brand awareness” is a high-priority marketing-related objective for tradeshows. – CEIR Changing Environment Study The primary goal of tradeshow exhibitors is to attract leads that can be engaged and nurtured until they become customers. A secondary goal for many companies is to make an impression on booth visitors who are not willing to give up their information just yet. Building brand awareness with these prospects is important so that they’ll recall your business and look into your products and services when they have a need or pain point. For this reason, it’s become [...]

By | 2019-01-22T22:58:53+00:00 January 3rd, 2019|

Considerations for a Strong Search Engine Optimization Strategy

When your prospective customer begins to search for new products and services online, a top-ranking website is critical. Studies show that most users won’t go past page one of the search listings. Have your search engine optimization tactics put you on page one… or better yet, in the first five listings? Optimizing your website for keyword-specific search results is the nurturing component your website needs for a healthy, organic existence on the internet. With the ever-changing algorithms of search engines, the on-page and off-page strategies to get top organic rankings are constantly in flux. For this reason, it’s important to [...]

By | 2019-01-22T19:12:03+00:00 January 3rd, 2019|

Project Recap: Carus Promotional Products

In need of employee gifts or client giveaways? Carus Corporation did, and our promotional product division answered their call! Need Help with a Promotion? Promotional products are used by nearly every business as giveaways, incentives or for advertising. If you’ve ever been tasked with ordering them, you are aware that the buying process can be challenging. A divided supplier landscape forces you to choose between online companies and brick-and-mortars. The online companies feature low unit prices offset by inflated shipping charges, minimal customer service and no accountability. The higher-priced brick-and-mortars offer outdated “idea catalogs” and cumbersome ordering processes. We’ve created [...]

By | 2019-01-23T17:15:07+00:00 December 28th, 2018|

Marketing Quick Tip: Determine the Micro & Macro

Marketing is all about conversions… not just converting the sale but stacking small victory on top of small victory in order to build momentum. Here, you need to identify the micro & macro conversions that signal intent and level of sales-readiness. Micro Conversions like lead magnet downloads, “contact us” page visits, newsletter signups and literature requests are the actions taken by a prospect that signal interest, but not necessarily buy-readiness. Macro Conversions like meeting or demo requests, emails, form submissions or phone calls are actions taken that send a strong signal of intent or buy-readiness. Both conversion types can vary by industry [...]

By | 2019-01-22T19:15:14+00:00 December 18th, 2018|

Meet the Employee: Jared Stahl

We have an Army of Experts ready to go to work for you. Our “Meet the Employee” posts give you the chance to learn a little more about them. Today, we feature Designer & Marketing Automation Manager Jared Stahl. WHAT IS THE BEST THING ABOUT WORKING AT ADVENTURE? I love the family atmosphere at Adventure. Being a smaller, privately-owned company, everyone gets to play a big part in the company, and you don’t feel you’re just a number. I feel like I work with friends, not just co-workers. WHAT DO YOU LIKE TO DO IN YOUR FREE TIME? I like to spend [...]

By | 2019-01-22T19:16:16+00:00 December 17th, 2018|

Project Recap: Shindaiwa Direct Mail & Landing Page

For #ThrowbackThursday, check out this job we did for outdoor power equipment company Shindaiwa, featuring Yard Crashers' Ahmed Hassan! Variable data and personalized URLs (PURLs) made for a personal cross-channel experience directing professionals to their closest Shindaiwa retailer. Why Direct Mail? Direct mail is the perfect tool to get noticed by existing or prospective clients. Unlike digital marketing channels that disappear with a click, direct mail puts your message right in the hands of your target audience, making it the ideal media to attract and engage. Adventure is more than a direct mail house. By incorporating strategy, graphic design, copywriting, list [...]

By | 2019-01-22T19:17:04+00:00 December 13th, 2018|

Identify Your Best Customers with IDeal™ Customer Discovery

You know some of your customer relationships are more profitable than others. But which ones? If you knew for sure, you wouldn’t spend your time, energy and money to attract any customer that’s less than ideal. Well, now you can identify your most (and least) profitable customer relationships with our proprietary IDeal™ Customer Discovery process. How Does IDeal™ Customer Discovery Work? In short, IDeal™ Customer Discovery consists of our strategists at AMS creating a profitable customer profile (persona) we can use to find prospects that have the highest propensity to become your next home run relationship. Armed with the results, [...]

By | 2019-01-22T19:17:42+00:00 December 4th, 2018|

Marketing Quick Tip: Make Your Website a Sales Tool!

No matter the channel or tactic, 96% of buyers will visit your website BEFORE reaching out to sales. For many, your website serves as a first impression. A B2B website should have 2 goals: Convert the buy-ready and Engage the “tire kickers.” Get out of your own shoes and into those of your prospects. How do they interpret your website? Is it easy to understand? Are there clear calls to action? Does the content reflect the value propositions and unique selling propositions you validated during the voice of customer process? Does it funnel visitors based on their job function or [...]

By | 2019-01-22T19:19:30+00:00 November 26th, 2018|