At the end of the day, business-to-business sales is still a people-to-people business! Once you have your IDeal Account Profile, to relevantly market, you need to identify and document the demographic & psychographic commonalities of the people that hold the power to use you. Use this Persona Profile Report Spreadsheet and only populate with the personas that match your IDeal Account Profile. Next, think about the specific buyer or decision-maker at each account. Document their demographic info like Age, Gender, Job Title & Level of Education. Then, document their psychographic info like Channel Preference, Purchasing Goals, Value Propositions & Unique [...]
Are you tired of bad marketers? Us, too. This is a time when marketing “experts” seem to be falling from the sky. Anyone with a website, blog, Facebook page and opinion thinks that their “magic marketing formula” will fast track your sales and make customers empty their pockets. And when the results don’t show, or that new, sure-fire tactic fizzles out, those experts are either gone or on to the next “big thing.” Sure, the sales and marketing world is evolving at a rapid pace, and there is a maddening amount of new marketing tactics and channels at our fingertips. [...]
KBB Construction, out of Shorewood, IL, was in need of a new logo and turned to Adventure for assistance. We developed a variety of concepts for the client to consider. Pictured are the three finalists. What do you think? Need a New or Revamped Logo? Is your company rebranding and in need of a new identity? Or, do you just need to modernize your look a bit? Either way, we can help! Our logo development process begins by getting a basic understanding of your brand, values and vision, as well as identifying key industry competitors and their identity presence. We [...]
Stop targeting leads based on a gut instinct of what your ideal prospect looks like! Take a smarter, more effective, scientific approach that takes the guesswork out of prospecting, and only identify prospects that mirror previous successes. Use this IDeal Account Discovery Spreadsheet and populate with your top 50 clients, including information like Company Name, City, State, Zip & Website. Next, append missing demographic attributes like SIC Code, NAICS Code, Sales Volume, Employee Count & Year Established. This information can be located using a free tool like Manta’s “Find a Business.” Then, view the charts and graphs sheet to easily [...]
The emergence of social media as a global phenomenon has created quite a buzz in B2B and B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free, and it won’t bring immediate results. Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business and marketing objectives and offers relevant content to your best customers through the right channels and tactics. Tips for Your Social Media Social media for [...]
From vintage classics to funky throwbacks, some of our favorite retro-themed products are making a major comeback. Reminisce about the good old days with these old-school promotional products that will always stay in style!
Did you know that the average salesperson only makes two attempts to reach a prospect? That’s according to research and advisory firm SiriusDecisions, and it’s a statistic that shouldn’t be all that surprising. Not all salespeople are created equal. Only the best successfully nurture cold leads from the top of the funnel down by making regular, relevant touches that provide the right content at each stage of the buyer’s journey. B2B sales typically have longer buy cycles, which means salespeople instinctively spend more time following up, answering questions and providing details to their warmer leads. As a result, cold leads [...]