We love tackling new projects, and we really love new customers. We recently got both when MK Farm Drainage Specialists, of Lacon, IL, reached out to us to help them out with their brochure. After a couple get-to-know-you sessions where MK Farm learned about our services and we learned about their goals for the brochure, it was time for liftoff on the project. Here’s what we did… Graphic Design MK Farm had an existing brochure, but they wanted to take it to the next level. Our award-winning designers gave the brochure a clean, updated look that was simple but still [...]
Content is king! Yes, it’s a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns. Read this article for insight into how to improve the effectiveness of your content and copy. Tips for Your Content and Copy It can be argued that content marketing has overtaken traditional push marketing as the most effective way to generate leads and eventually make [...]
Walk right in and check out our newly remodeled lobby featuring corrugated steel wainscoting, distressed shiplap, custom table by Filament, graphic mural wall, acrylic sign letters and more. Big thanks to the Adventure team for pitching in and helping out! As time and budget permits, the renovations will continue! For remodeling help, call a contractor... For marketing strategy & services that will grow your business (or signage like you see in our lobby), call Adventure.
As first noted in our article An Overview of the Path of B2B Buyers, 96% of active and non-active buyers will visit your website first BEFORE reaching out to sales… regardless of which channel or tactic was used to get their attention. This statistic serves as a reminder of the importance of your website. It will almost certainly be the first real meaningful engagement a buyer will have with your company. The pressure is increased when you consider that, according to Nielsen, you only have 59 seconds to grab a website visitor’s attention. For these reasons, you MUST ensure your [...]
Every year, companies have new projects or special projects to get off the ground. These kinds of projects require innovation, but innovation can sometimes create chaos. For this reason, it’s critical to put significant thought into the strategy. Chaos can be avoided when the time is taken to understand and define the project goals. From there, comprehensive strategies can be implemented that directly support those goals. Here are some examples of new/special projects: Launching or testing a new product, line or division Offering a new service Unbiased examination and analysis of any current process, product or service Introducing new staff [...]